Coles still leads DAB+ Advertisers: AirCheck Report | radioinfo

Coles still leads DAB+ Advertisers: AirCheck Report

Wednesday 25 March, 2020

AirCheck Australia has compared the advertisements played on 80 DAB+ stations, finding Coles topped the list with over 17,000 spots placed on 69 digital stations.
Coles Radio WA played more ads for its own brand than any other station, airing 1,976 spots during the six-week period.

Sprite was the second most aired brand with 13,065 instances across 51 stations. National Tiles followed in third place with 11,215 ads on 29 DAB+ stations nationwide.

During this time, 763,996 ads went to air on digital radio in Sydney, Melbourne, Brisbane, Adelaide and Perth.
Comparing markets by instance, Brisbane was out in front, accounting for almost a quarter of all digital radio advertising airing 190,784 spots in this time.


Subscribe to the radioinfo daily flash briefing podcast on these platforms: Acast, Apple iTunes Podcasts, Podtail, Spotify, Google Podcasts, TuneIn, or wherever you get your podcasts.

Ask Alexa: 'Alexa, play radioinfo flash briefing’ or ask Google Home: "Hey Google. Play the latest Radioinfo flash briefing podcast.”

  Post your job, make sure you are logged in.



Post a Comment


Log InYou must be logged in to post comments.
radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 1996-2020. All Rights Reserved.