hit89.1 South Burnett leads all stations in the first survey for Kingaroy since 2017.
With 26.1, the station leads the ABC Southern Queensland (13.5) and 4SB (9.5).
Click the charts to pop out a larger version of the results.
Cliffo & Gabi (hit89.1) have a very healthy 27.2, well in front of their rivals in breakfast. David Iliffe (ABC) is next on 14.4, down from 20.5 in 2017, with 4SB’s breakfast program up 4.1 to 10.6
THE SPIN
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What a joke these regional "surveys" are.
Nothing more than a phone poll.
No 15min data, only the station you listened to the most. Doesn't capture those who tune between stations.
Amusingly, neither Xtra, CRA, SCA or anyone seemingly realised that 4KRY had 'moved' a whopping 9Mhz on the survey tables.
The once great, local FM that began as Power FM when owned by APN owned the station (along with original licensee, 4SB) has always been on 89.1.
The Kingaroy licence area as featured may encompass or skirt close to many towns, however, those south of the Bunya Mountains listen to Toowoomba. North of Murgon is Gympie. Biggenden is connected with Maryborough and Bundaberg and the other North Burnett towns of Eidsvold, Mundubbera, Gayndah likewise to the coastal cities. 4BU’s daytime coverage is great and the FM reach of Kingaroy is limited to the north.
The lack of competition in the market sees Hit 89.1 retain #1 b'fast despite the resignation of Hamish Carter when he was offered an insultingly short one year contract who had been piped in to Kingaroy from Toowoomba since late 2001 when then RG Capital dismantled the once wall to wall local Power FM 89.1.
Perhaps those called by Xtra still think Gabi is in Toowoomba rather than Townsville where a state based bfast show originates?
Why on earth would any commercial station remove local breakfast where up to 80% of revenue can be banked by 9am?
Unpublished station share is at a record high for Kingaroy: 36.7%.
That’s a lot of people who enjoy the local community station, Crow FM. More than the combined share of the two commercial choices. Speaks volumes for how Kingaroy is poorly served by the two commercial licensees.
Please note that the survey company has sent updated charts, which have now replaced the old charts in this report.
In response to Eugene's comment, we sought a response from Xtra Research. Here is the company's response:
With regard to the Kingaroy Survey Coverage Area, it is based on the Commercial Radio Australia Licence Area Profile, which is available on the Radio Alive website: www.radioalive.com.au/RA/media/General/Documents/Licence%20Area%20Profiles/update/QLD_Kingaroy.pdf.
This map is also reflective of the ACMA Broadcasting Area available here: www.acma.gov.au/broadcasting-licence-areas.
Listeners who tune between stations are captured in the cumulative audience figures which are published by both demographic and session in the public release. The participating radio stations are also provided with additional data through written reports and via the approved Frequency software. The reports available in Frequency include much more granular information on listener patterns, including ebb and flow reports amongst other data.
The assertion that the unpublished station listened to most figure of 36.7% can be directly attributed to CROW FM is incorrect. The unpublished station listened to most figure is in fact a combination of a large number of stations including those in neighbouring licence areas with overspill into Kingaroy, narrowcast stations, and community stations, as well as listening conducted via streaming to stations outside of the licence area.