Check out KIIS 101.1's first TV ad for 2016 | radioinfo

Check out KIIS 101.1's first TV ad for 2016

Friday 27 May, 2016

Melbourne’s KIIS 101.1 Breakfast & Drive teams have launched their first TV and video campaign for 2016, which will roll out across broadcast television and digital services from this Sunday.
 
The campaign sees the Breakfast team of Matt & Meshel collaborating with the Drive team of Hughesy & Kate, brainstorming a concept for their new TV commercial. We join the conversation as they are discussing an idea around celebrity mash up names. 


 
ARN Chief Marketing Officer Anthony Xydis said: “It is a great piece of collaboration between Matt, Meshel, Hughesy and Kate, along with our marketing, agency and production teams. We wanted to showcase the chemistry and personality of the teams on KIIS 101.1 along with their connection with audiences and the amazing content they deliver everyday. While every team may need a celebrity mash-up name we think these choices might need a little more work.”
 
 
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