The Community Broadcasting Association has released a new strategic plan which aims to “champion community broadcasting by building stations’ capability and creating a healthy environment for the sector to thrive.”
The CBAA’s strategic plan focuses on serving “the 5 million people that listen to community radio across Australia each week, the 22,000 people that give their time to their local station as volunteers and the dedicated staff that push more than 400 stations to serve their communities even better.”
The plan has three strategic priotities:
1. BUILDING A HEALTHY ENVIRONMENT IN WHICH COMMUNITY BROADCASTING CAN THRIVE
The objectives on this priority include:
b. Influencing public policy through leadership and research.
c. Developing and maintaining internal and external sector relationships and networks.
d. Raising public, community and social awareness of community broadcasting.
2. GROW THE CAPABILITY AND SUSTAINABILITY OF STATIONS
Objectives include:
b. Cementing the CBAA as the go-to source for information, knowledge and advice.
c. Developing and providing infrastructure and solutions to scale.
d. Strengthening the skills and knowledge of station communities.
e. Helping stations and their communities find, learn from and support each other.
Objectives include:
b. Fostering a positive, highperforming and engaging working environment.
c. Diversifying financial resources by establishing and growing new income streams.
d. Facilitating productivity, collaboration and efficiency through information and communications technology.
To view the full plan, click here.