CBAA's new brand identity | radioinfo

CBAA's new brand identity

Wednesday 13 August, 2014

The Community Broadcasting Association has unveiled a new logo and brand identity.

The logo is one part of a new organisation-wide brand identity, which will extend to all aspects of the peak sector organisation's programs and activities.

The new brand aims to be "a more cohesive and professional reflection" of the organisation's services, benefits and programs. The CBAA website has been revamped to reflect the new look.

CBAA General Manager Jon Bisset has told radioinfo:
 

“We’re very happy to share the CBAA’s new look. It’s a more cohesive and professional reflection of the ways in which the CBAA champions community broadcasting and the services we provide to help build stations’ capability and create a healthy environment for the sector to thrive.

"Importantly, the new brand identity involves a reduction in the number of standalone brands associated with the CBAA and allows us to speak more effectively with one voice.”

 

The old logo (right) was a map of Australia formed by blue LED type squares.

The new logo (below) focuses on an encompassing circular design, and will be displayed alongside the other key brands being used by the peak body.

The CBAA has a range of new developments to reveal during the rest of 2014, says Bisset. radioinfo will bring you news about them when they are revealed.

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