Perth’s 96FM have launched their first TV and video campaign for 2016. 

The creative concept extends the “keeping it real with your favourites from the 80s to now” music positioning, released across out-of-home channels earlier this year.
 
Set to roll out across broadcast and digital services from Sunday, the advertisement sees the Breakfast team of Carmen & Fitzi engaged in a game of charades, guessing which iconic artist or singer will be played on-air next.

 
ARN Commercial Director for Perth, Rick Dalton said: “Perth listeners have been listening to Carmen & Fitzi together on-air together for more than five years. Their combined experience and talent are an asset to 96FM, and their partnership creates a genuine chemistry the team are very proud of. Music is at the heart of 96FM, and we’re excited to provide real choice and a genuine point of difference in the market.”