It’s the most ambitious radio plan since K Rock put an actual bomb in the studio for “beat the bomb.”

With the news that the nostalgic Sunnyboy is ceasing production, K Rock’s Fresh Daily have not only built a “boy” sized Sunnyboy but also purchased over 300 boxes of the frozen goodness to fill it.

The extra-large tetrahedron has been structurally designed to hold over 80 litres of flavoured water to keep listeners refreshed with icy frozen refreshments for the whole summer and can also be doubled as the best bean bag money can’t buy.

Fresh Daily is still waiting to hear back from either the President or receptionist to see if this genius marketing campaign will be enough to get the gears moving so the freezers can go back into production at Sunnyboy HQ…….only time will tell.