Brad March takes a holiday | radioinfo

Brad March takes a holiday

Sunday 17 August, 2003
Brad March looks forward to a holiday

Brad March is “having a break of between 6 – 12 months" and plans to "go on holidays overseas” after resigning from his position as Austereo’s Group Managing Director this week.

But that was all March was able to tell radioinfo, because his contract does not let him talk about whether he has any future radio industry plans until some time has passed.

It is known that March had suffered Glandular Fever for a few months and, during his sick-leave, was beginning to rethink his priorities.

Industry sources have speculated that he may look for other radio opportunities in the new year, around the time the next batch of capital city licences become available.

There had been some changes during the time March was sick and other industry sources suggest that this might have also led March to question whether he wanted to stay longer.

He is widely respected by Austereo staff who told radioinfo that he offered to be available for help if they ever needed to talk to him.

March was responsible for driving Austereo radio stations to their market leading positions around the country. He worked for Austereo for 14 years.

His use of research, strong strategic thinking and creativity led Austereo flagship stations to dominate their respective markets.

March’s significant career milestones include:

* Appointment as Program Director 3MMM at age 27 – the youngest ever at an Australian metropolitan station

* Transforming 4BK Brisbane into B105 FM and simultaneously taking the number one rating position with a record 33.2 percent ratings

* Achieved 2DAY FM’s first Number 1 position (1992)

* Reversing the lost ratings and fortunes of the Triple M network

* Establishing key Austereo Breakfast shows

* In 1992 March was named “Media Executive of the Year” in Ad News magazine

* Developing Australia’s most successful nationally networked comedy drive show Martin Molloy, which aired on 54 stations

* March was appointed to the Austereo board in 1996 and Group Managing Director, Austereo in 1997

Born in Melbourne, and now residing in Sydney, he was responsible for the ratings, revenue and profitability of the Austereo Group.

During his time as Group Managing Director:

* Austereo’s revenue grew from $147m (1997) to $246m (2001)

* Profit (EBIT) grew from $38.3m (1997) to $97.8m (2001)

* March oversaw the development of Austereo Live and the “Austereo TV” joint venture

* March was heavily involved with Austereo’s overseas radio strategy – including establishing stations in Greece, Malaysia and UK markets

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