Entry submissions for Boomtown’s $1 million regional advertising competition closed this week having attracted entries from major brands looking to reach regional Australians.
Boomtown Chair and SCA Chief Sales Officer, Brian Gallagher says, “The criteria to enter our $1 million Boomtown competition was complex and involved submitting a complete media strategy, so we are thrilled and excited to receive such a high number of entries from some amazing brands.”
“It demonstrates not only that our Boomtown initiative is working to redress the imbalance of advertising investment in regional Australia, but also the desire for brand owners to reach this lucrative and growing market.”
Entries have been received from a range of well-known brands and categories, including fast moving consumer goods, pharmaceuticals, insurance, automotive, healthcare, technology and charities.
Phase one of judging with the Boomtown Steering Committee now begins and points will be awarded to each entry on the following criteria: consumer insight, strategy and strategic media/channel approach.
Five finalists will be announced on 23 September and will pitch in person to judges Mark Ritson, Melbourne Business School Adjunct Professor of Marketing; Nigel Marsh, management consultant, communications specialist and author; and Nikki Clarkson, SCA Head of Marketing and Communication.
(clockwise) Mark Ritson, Nigel Marsh, Nikki Clarkson
Boomtown members are SCA, Prime Media Group, WIN Network, Australian Community Media, Imparja, Grant Broadcasters and News Corp Australia.
The winner will be announced on 11 October.