Big money is pouring into podcasting and some are freaked out | radioinfo

Big money is pouring into podcasting and some are freaked out

If there’s one thing Kid Fury wants you to know, it’s this: anyone can start a podcast, after all, he barely knew what they were when he got started, and now his show has millions of fans.
 
In 2018, the podcast industry overall generated an estimated $479 million in advertising revenue, according to an International Advertisers Bureau report. By 2021, it’s expected to generate over a billion.

Longterm podcasters are concerned about the influx of new money and its effect on the independence of podcasters who are now chasing the big bucks, and whether they will still be willing to take creative risks for fear of alienating sponsors
 

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Time
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