Grant Broadcasters it to undergo some changes to its digital assets with Bianca Shugg appointed as the new group general manager for digital.
 
This is part of a restructure that will see four different areas, that comprise of Group Online Content, Digital Production – Sparx, Network Websites & Development, and Digital AdOps, now report directly to Shugg.
 
Grant CEO Alison Cameron says, “We are very excited about what the future holds for our newly aligned team and how we can work more effectively with content, sales and management to increase our digital footprint.
 
“Bianca and the digital leadership team are currently working on the mechanics of restructuring, with particular focus on the product suites, workflows and processes.”
 
Shugg says Grants already have an incredibly strong digital resource and “…the restructure will bring extra focus on collaboration across teams and utilize the strengths of all digital members to increase our output both internally and externally.
 
“We have already launched a number of initiatives from helping clients through the challenges of a COVID 19 crisis by offering a simple and cost-effective local e-commerce solution to a total redesign and platform change to our 60+ station websites.
 
“The combined strength of radio and online is well known to savvy local advertisers and we will be able to extend this message across all our local markets.”

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