Ben & Liam go national on Sundays | radioinfo

Ben & Liam go national on Sundays

Thursday 23 July, 2020

Nova 919’s Ben & Liam will host a national Sunday breakfast show, Ben & Liam around Australia, from Sunday 26 July at 6am.
 
After building a strong following in Adelaide since debuting as Nova 919’s new breakfast show in January this year, Ben Harvey and Liam Stapleton will now be heard on Sunday breakfast around the country.

Having built a strong national following after spending three years as hosts of triple j’s breakfast show, the pair joined the Nova Network in 2020 to wake up Adelaide listeners, and have made a big impact in their home town and are ready to bring their unique chemistry and quick wit to the rest of Australia.
 
Doing their best to keep their audience smiling during these difficult times, the pair bought a clapped-out limousine on the boss’ credit card and the ‘Ben and Liam-O’ limousine has run up the kilometres to deliver essential goods to listeners restricted to their homes during COVID-19 lockdown.
 
They also got tongues wagging when they gave each other iso-haircuts – Liam gave Ben a ‘George Costanza,’ while Liam lucked out with a 2002 'Ronaldo’ do.

They have extended their popular weekly podcast to daily, responding to their audience’s desire to listen to their favourite shows on demand, securing a strong increase of 152% from February to June 2020.

Ben & Liam said: “We are stoked to be reconnecting with some of our previous listeners (from the dark side!) as well as building a new Nova following around the country, and all from down here in god’s country, Adelaide.”

Ben & Liam exceeded expectations for their first radio survey, with 188,000 listeners* and secured the top spot as Adelaide’s most listened to breakfast show and maintained their popularity in survey two with the most listeners^ of any Adelaide breakfast show once again, according to the GfK Radio Ratings.
 
Their content has also proven a hit on their social channels with strong social media engagement including over 160,000 views for their Daniel Andrews clapback video and 74,000 views of Liam’s attempt at flying a plane.

“It's been a brilliant start for Ben & Liam and it’s clear our Nova audience is loving having the boys back home," according to Nova 919's Head of Programming, Ben Latimer. "The new Sunday morning national breakfast slot will not only satisfy Ben & Liam’s interstate fans, but it also means we get to extend the show’s reach to new audiences. Based on the early wins in Adelaide, we are confident the guys’ genuine friendship and sense of humour will resonate just as well with our national Nova audience.”
 
* Source: GfK: Media Research, Adelaide, Survey 1 released on 10 March 2020 - Mon-Fri 5.30am- 9am, Ben & Liam Nova 919 – 192,000 cume
^ Source: GfK Media Research, Adelaide, Survey 2 released on 16 April 2020 - Mon-Fri 5.30am- 9am, Ben & Liam Nova 919, - 188,000 cume

 
 

 

 

 

 


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