Aussie brand of programming resonates with Hawaiians | radioinfo

Aussie brand of programming resonates with Hawaiians

Thursday 20 February, 2014
Rex Morris

High profile Australian programmers, Rex Morris and Guy Dobson who set up Resonate as a vehicle to purchase radio stations have proven that they know how to attract an audience, not just here, but on the other side of the equator.

 

After purchasing a couple of stations in Hawaii just over a year ago (because there was nothing available for the right price in Australia) the most recent local "Eastlan" survey of Hawaii's Big Island has put their station, The Wave at 92 FM at number one for cume with all people under 65, and the number one station for share under 50. (Monday to Sunday, 6am to Midnight.) 

Resonate Hawaii's other radio station, The Beach at 102.7 had a soft launch only weeks prior to the survey with its Adult Alternative format, and despite only being heard in Hilo, on one side of the island, it scored very respectable results with its younger male target island wide.

Rex Morris who quit his post as Content Director of B105 and Triple M Brisbane to concentrate on Resonate appointed fellow ex-Austereo Keith "Chook" Fowler as GM of the stations which had been "dark" for some time, making the success story all that more remarkable.

The Wave was a convincing winner 18 - 49, recording a share figure of 13.1, and a cume figure 30.2. The next three places in this demo were filled by Hawaiian formats and Hawaii Public Radio. The survey rated 21 radio stations with signals on the island.

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