ARN unveils new plans and Hozier at iHeatRadio Live | radioinfo

ARN unveils new plans and Hozier at iHeatRadio Live

Wednesday 01 April, 2015

Hozier played iHeartRadio Live at The X Studio in Kings Cross last night, presented by KIIS 1065 and hosted by the station’s Gordie Waters.
 
After playing at the iHeartRadio Music Awards in LA last week, Hozier performed to 300 fans with a set of crowd favourites including his new single Someone New.
 
Prior to the performance, ARN and Emotive announced a number of new initiatives designed to engage more audiences and brands with the iHeartRadio platform in Australia with a presentation to media, music and entertainment industry guests.
 
The initiatives include the evolution of the iHeartRadio Live series, the launch of the iHeartRadio Countdown with Matty Acton, and additional live event property iHeartRadio on the Verge which is designed to jumpstart new talent and new genre-specific channels.
 
ARN’s CEO Ciaran Davis said: “ARN’s commitment is to engage audiences with unique content from the country’s most loved entertainment brands and personalities, along with the world’s best entertainers.
 
“We recognise that iHeartRadio is more than a digital platform, it’s an entertainment brand and a key part of ARN’s growth strategy is leveraging the power of entertainment culture to create unforgettable experiences for audiences.
 
“We’re excited to be working with Emotive on the evolution of iHeartRadio, not only hosting an international star like Hozier as part of our LIVE series, but also introduce a new suite of branded properties. These include the iHeartRadio Countdown with Matty Acton airing weekly across our KIIS network, iHeartRadio on the Verge, and new genre channels, aiming to provide brands even more targeted commercial opportunities while giving audiences more of what they love."
 
Simon Joyce, CEO of Emotive, who holistically represent ARN’s iHeartRadio, adds: “We are working with ARN to take the art of great radio content creation and apply it to the iHeartRadio platform through new channels, big name hosts, exclusive interviews, live events and a killer social media strategy. For us it’s about offering consumers content with real depth that gets them closer to their favourite music genres. iHeartRadio delivers brands the opportunity to be part of what people love. From major sponsorship and live events partnerships to custom channel creation, brands can be at the heart of this passion point entertainment platform 24/7.”

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