ARN and Twitter unveil new Greenroom | radioinfo

ARN and Twitter unveil new Greenroom

Thursday 14 May, 2015

Australian Radio Network (ARN) and Twitter Australia have unveiled the radio network’s new-look greenroom, an innovative space at the ARN studios that Twitter has especially decked out with their latest social media technology to provide new ways for on-air talent and their celebrity guests to connect with the audience.

Featuring the ARN GIF Booth powered by Twitter Mirror, Australia's first permanent GIF Booth, celebrity guests, artists and on-air talent can quickly and simply create personalised GIFs to be Tweeted in real-time. This concept was used for the first time at the recent TV Week Logie Awards, where Aussie TV talent created GIFs for fans.

The new social hub will be utilised by all of ARN’s on-air talent and guests across KIIS 1065, WS FM101.7, The Edge 96.ONE and iHeartRadio.

ARN’s National Marketing Director, Anthony Xydis, said the new Greenroom is an extension of the company’s already strong social media engagement with audiences.

“As a socially engaged media and entertainment business, ARN are dedicated to reaching our audiences wherever they are. We’re pleased to be able to partner with Twitter to make it easier than ever for our brands’ fans to maintain strong connections with their favourite on-air talent and celebrities.”

Twitter Australia Partnerships Manager, Chris Ledlin says,

“Radio and Twitter go hand in hand as they are both live, public and conversational formats. For years we’ve seen ARN stations and talent embrace Twitter to help fans get closer than ever before to their favourite presenters and local and global celebrity guests, and we can’t wait to see what they’ve got in store for fans from the Twitter tricked-out ARN Greenroom.”

The ARN Greenroom is also decked out with a range of Twitter-themed treats, snacks and other surprise gifts for guests.

*ARN Greenroom Photo by Brendan J Doyle, Broken Yellow.

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