And it shall be known as KIIS | radioinfo

And it shall be known as KIIS

Sunday 08 December, 2013

After months of speculation and the game-changing news that Kyle & Jackie O will have a new home in 2014, ARN have finally confirmed, what everyone knew, that MIX is no more and the the new station will be called KIIS 1065.
"Launching on January 20 in line with Kyle & Jackie O’s first day on air, this is the biggest radio launch in Australia of the past ten years," they say in their media release. Although, some may remember a station called smoothfm which was launched just over a year ago that's done okay.

There are still some details to be confirmed as to the full KIIS 1065 on-air line up, which AEN says will be announced shortly. It is likely that current MIX announcers, the Love God, Richard Mercer and Lars Peterson will be moving to WSFM.
ARN’s National Content Director Duncan Campbell had tis to say; “We’re building a station specifically for Sydney that will be energetic, cheeky, fun, and reflect the best that Sydney has to offer.”
ARN’s Chief Executive Ciaran Davis adds; “Just as Kyle & Jackie O have made the change to KIIS 1065, we’re confident that the listeners and advertisers of Sydney will make this bold move with them, while the fans of Mix will enjoy this fresh new change.
“The addition of KIIS 1065 dramatically strengthens the network. It augments the overall scope of our listeners. We’ll still be reaching our same core demographic but also broadening the audience overall”.

And in a move set to delight Kyle & Jackie O fans from around Australia, 6pm each weeknight will also bring the breakfast stars back with The Kyle & Jackie O Hour which will broadcast to the ARN markets of Sydney, Melbourne, Brisbane and Adelaide.
“This means not only will Kyle & Jackie O be reaching a wide audience, ARN will now have the potential to truly dominate the 25–54 demographic across the KIIS, MixFM and Classic Hits brands”, says Mr Davis.

Read Peter Saxon's interview with Ciaran Davis about how ARN was turned around from a network "happy to be third" three years ago to one that aspires to lead. It will posted by midnight tonight.

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9 December 2013 - 10:50am
Cant wait to see the results of Survey 1, 2014. Big kiis for the new year.
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