Radio industry staff have been puzzled with a promotional gimmick from AFTRS which landed on every desk at most major capital city radio stations this week. The addictive puzzle is designed to remind radio staffers about the impending switch on of digital radio and to promote seminars about the new technology.

The AFTRS Digital Radio Roadshow will travel around Australia to provide informative and inspirational speakers about how digital radio will and what radio industry staff can do to be part of it.

A half day industry seminar will provide information for stations to start planning for the roll out of digital radio from 2009. The Roadshow aims to inspire and stimulate innovative content creation ideas.

The symposium will cover:

• How Digital Works and how it fits into the multimedia landscape

• Digital Radio Policy – briefings from CRA, CBAA, ABC and ACMA on sector policy positions

• How Digital Radio is working in Australia

• “Up-selling” and how Digital Radio can Value Add

• Transferring your Brand to Digital Radio

• Program Directing in the Digital Radio Era

• Studios and Staffing for Digital Radio

The seminar will conclude with an Industry Networking Event with radio colleagues to discuss the new opportunities digital radio brings to the way we reach, speak to and interact with our audiences.

AFTRS’ Steve Ahern says: “The event is priced very cheaply so that everyone can afford to attend, and even have a few drinks on us to lubricate discussion afterwards. The Sydney event is soon, in March, and the other events will happen during the year in each state.”

The first seminar, in Sydney at the AFTRS building in North Ryde hapens on Friday, 16 March 2007.

Details, and registration for the Sydney symposium are at the link below.