ABC Local Radio rebranding for 2017
Thursday 01 December, 2016
ABC Radio will unveil a new visual and aural identity from January 2017 for its capital city radio stations.
The updated, nationally consistent identity will roll out across broadcast, online and mobile platforms.
ABC Radio’s capital city stations will be renamed according to their location, dropping reference to the frequency from their branding.
Throughout 2017, there will be a staged introduction of new ABC Radio websites that are designed for easy, on-demand access and an optimal listening experience for audiences. We reported on the new look and structure of the new ABC websites in this earlier story.
The updated identity marks an important step in ABC Radio’s audience strategy of making its content as accessible as possible, putting audiences at the centre and strengthening their connections to their local cities and communities.
“It’s important to make a coordinated approach to our visual and aural identity in a transforming radio world where audiences can access content whenever and wherever they desire,” said Michael Mason, ABC’s Director of Radio. “This update will ensure a consistent and positive experience for audiences. It will strengthen ABC Radio’s position at the heart of our capital cities, delivering topical, intelligent, and relevant content about the issues that matter to Australians.”
The refresh will roll out from Monday 9 January 2017. The ABC Regional Division radio network will also follow with an updated visual and aural identity during 2017.
Updated names for ABC Radio in capital cities include:
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4 December 2016 - 6:59pm
It ain't broke, so let's fix it. Okay, so one-third of listeners (a generous estimate at best) listen to ABC Radio via digital or online so let's poop all over the other two thirds and let the visitors to towns and cities make uneducated guesses about where the national broadcaster's local station lies on the dial.
And to think it's people on high-end salaries who come up with ideas like this. I'm in the wrong job.