260K unique visitors for iHeartRadio: Australian ratings released | radioinfo

260K unique visitors for iHeartRadio: Australian ratings released

Wednesday 07 May, 2014

iHeartRadio celebrates nine months in Australia this month, and the worldwide music streaming platform is going from strength to strength, as the official statistics, just released today, show.

Registrations, unique visitors, and user information for iHeartRadio, as well as new launches and collaborations have been announced today.
 
Head of iHeartRadio, Geraint Davies says the official data shines a light on audience data  and specific listening habits (including hours spent tuning in), and mirrors expectations of both brand recognition and audience numbers, thanks in part to recent iHeartRadio live events: 

“We have seen our best growth in registrations since launch, driven by the recent iHeartRadio LIVE Kylie Minogue and Ed Sheeran events held in Melbourne and Sydney. We want to continue to create as many opportunities as possible for iHeartRadio customers to physically interact with the brand, the music and artists they love."

Key statistics:
 

App Downloads: 308,000
Registered Users: 207,000
7.3 million page impressions
206,000 unique visitors on web and mobile combined
146,000 mobile unique visitors

 

3.8 million hours of streamed listening in total, broken down into:

  • 2.2 million hours on mobile
  • 1.5 million hours on web
  • 45.5 million tracks streamed

Demographics:

  • Under 25 years - 30%
  • 25-54 years - 62%
  • Over 55 years - 8%

 

 

The iHeartRadio service also allows users to rate the tracks they listen to, measured by 'Thumbs Up' status. In this period the top Thumbs Up artist was Katy Perry. Listeners can also customise their audio stream, with the top 'Customised' artist being Bruno Mars.

Recently launched on air on The Edge 96ONE, the charts are created by Australian iHeartRadio users and compiled of the most ‘Thumbed Up’ songs.
 
The power of live radio has a role to play in the story of the chart’s success so far according to Davies: “While users of iHeartRadio were interacting heavily with the Thumbs Up function already, since releasing the ‘Thumbs Up Chart’ on air at The Edge last month, we’ve seen a huge  increase of iHeartRadio customers using this function. This is instant listener feedback that demonstrates the unrivaled connectivity radio has with its audiences.”
 

iHeartRadio app updated

Using information gathered in the recent consumer research that shows mobile usage is emerging as a strong service, iHeartRadio has updated its mobile app, with a new version available now.
 
The updated app includes talk radio, easier navigation that showcases the variety of product, automatic updates when new stations are added, and the user-friendly ‘favourite song library’ which enables users to Thumb Up a song to the library for easy access to purchase at a later date.
 
There are also new innovative advertising opportunities incorporated into the updated app – for the first time audio ads playing on radio can be synchronized with the relevant display ads allowing click through to advertiser sites.
 
The Australian results are sourced form Clear Channel, which is ARN's partner in iHeartRadio. The service has announced a range of other innovations today, with the release of its figures. See other report here.
 

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