$2 million of commercial radio support begins for First Break winner ILUKA | radioinfo

$2 million of commercial radio support begins for First Break winner ILUKA

Wednesday 19 February, 2014

ILUKA, the inaugural winner of the commercial radio industry’s Australian music initiative ‘First Break’, will from this week see the start of the massive radio support from commercial radio stations across Australia for her first single “12th of July”.  The single, released via Liberation Music (part of the Mushroom Group), is a fitting vehicle for the emerging twenty-two year old, whose soaring, yet smoky vocal and unique songwriting finds her positioned well beyond her years.
 
With a bold and vibrant look to match her sound, ILUKA has shared the stage with acts as varied as Matt Corby, The Rubens and Georgia Fair and in October last year performed in front of 1200 radio, music and media executives from around Australia at the 25th Australian Commercial Radio Awards in Brisbane.
 
Last week ILUKA received an outstanding response when she performed a stunning live set at the exclusive First Break Showcase at the Oxford Art Factory in front of music and program directors from major commercial radio networks across Australia.
 
Chief Executive of Commercial Radio Australia, Joan Warner said: "First Break winner ILUKA has had 12 months of development support and guidance from Mushroom, the number one independent music group, and now commercial radio will support her with radio airplay and support valued at $2 million." 
 
Chairman of the Mushroom Group, Michael Gudinski said: “It’s great that commercial radio is pushing upcoming Australian artists, and we think the partnership between commercial radio and Mushroom in First Break is the perfect combination for any developing Artist that has reached a certain point but really wants help to to take it to the next level.”
 
ILUKA said: “For me it’s all about creating a sound that is unique but one that is also accessible and when people hear it they will hopefully say, hey this is different but I really like it.”
 

You can hear the single and watch the film clip here.
 
In its third year, First Break is supported by the Mushroom Group and Commercial Radio Australia.

Sydney indie rock band, Castlecomer, is the 2013 First Break winner and currently working with the Mushroom Group in preparation for their single release and industry performance at the ACRA’s being held in Melbourne later this year. First Break entries will open next month for the 2014 competition. 

The First Break winner receives:

  • airplay support for two single releases and commercial radio airtime support for touring and marketing over 12 months, conservatively valued at $2 million;
  • joint financing by commercial radio and the Mushroom Group for creating video clips, social media activation and on-road support to build a long term partnership with the chosen artist or band over twelve months;
  • the opportunity to perform at the 2014 Australian Commercial Radio Awards (ACRAs) in front of 1200 radio and music industry figures.
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