Bethaney Lawler has been appointed General Manager at Xtra Insights, effective 5th October.
In addition to this new assignment, Bethaney will continue as Head of Radio Audience Measurement, and will be active in managing Regional Radio Audience Measurement in Australia.
Speaking on her new position, Bethaney says, “I am honoured to take on this new challenge and look forward to continuing Xtra’s commitment to innovation and thinking outside the box. Working at Xtra is a privilege.”
“We have a great team who go above and beyond and I’m excited to be in a position where I can lead us into the future while providing the best solutions for our clients.”
Paul Amos will continue as Xtra Insights’ Managing Director, moving his focus from daily operations to innovation and special projects, and says, Bethaney has built up a remarkable level of knowledge and understanding of the research business in her time at Xtra.
“She’s played a key role in the implementation of Regional Radio Audience Measurement in Australia and has managed numerous research projects across different countries and cultures. Armed with that experience, and a style of her own, she is the perfect person to lead Xtra into the future.”
Xtra Insights is an innovative market research company that provides a high standard of research, strategic methodology and advanced technology, specializing in radio, media studies and audience insights.