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Xtra Insights

It's K rock's Geelong in the latest Xtra Insights survey

Thursday 10 October, 2019

K rock (11.5) and bay 93.9 (10.1) have both made significant gains in the latest Xtra Insights survey for Geelong, moving past ABC Radio Melbourne (8.0) that was on top in the last survey for the area, which was conducted in November 2016.
 
K rock's Fresh Daily with Tom & Loggy and Hayden & Milly (bay 93.9) also improved audience numbers in breakfast up 1.0 and 1.8 to move to 9.6 and 9.5 respectively.
 

Live and local wins in Wollongong: Xtra Insights

Friday 04 October, 2019

Despite the penetration by Sydney stations, local radio is the winner overall in the latest Xtra Insights Survey for Wollongong and the Illawarra with the local stations showing that live and local not only works, but wins.
 
i98 FM is still clearly the number one station (down 2.6 to 26.5), while Wave FM  gained 2.1 to 18.3 overall, with ABC Illawarra still third on 14.0 and triple j improving 2.2 to 11.4.

Sea FM surges on the Central Coast of NSW

Thursday 03 October, 2019

101.3 Sea FM has become the station listened to most  on the Central Coast of NSW, overtaking Star 104.5 in the latest Xtra Insights Survey for Gosford.
 
Both Sea FM (up 1.4 to 18.0) and 2GO (up 1.3 to 12.1) improved slightly in the first survey since October last year.

Hit Southwest on top in Bunbury and triple j is the big mover

Tuesday 10 September, 2019

Hit Southwest is still at the top but triple j was the biggest mover, up 4.3 overall and leapfrogging into second place in the latest Xtra Insights survey for Bunbury.
 
ABC South West WA eased slightly and dropped back to third, but still in front of Triple M Southwest.
 
This is the first survey of the area since October 2016, and the first since HOT FM and Radio West Bunbury were renamed Hit and Triple M.

There is a Star on the rise in Cairns

Thursday 29 August, 2019

Star 102.7 has continued their upward movement over the past 2 years to now move into the number one position as Cairns most listened to station according to the latest Xtra Insights survey.
 
Having made gains of over 5% last year, Star added another 2.7% to get to 22.4, ahead of stablemates hit 103.5 (down 2.1 to 20.7) and Triple M Cairns (down 0.6 to 15.2).

Zinc 96.1 knows it's on top in Gympie

Wednesday 21 August, 2019

Zinc 96.1 is the most listened to local station in the latest Xtra Insights survey of Gympie Queensland.
 
The breakfast duo of Nugget & Al are performing well, getting just under 34,000 listeners as the most listened to breakfast program.
 
triple j’s breakfast with just over 18,000 listeners leads the ABC Sunshine Coast with just over 17,000.

Hit and Triple M dominate in Central Qld

Tuesday 30 July, 2019

Triple M Central Queensland and Hit Central Queensland dominate the latest Xtra Insights survey covering Rockhampton and Gladstone.

 

There has been little change since the last survey in 2016 when the stations were SEA FM and HOT FM, with Hit leading Triple M and 4RO and 4CC a long way behind.

Airtime Surveys offers its latest innovation for sourcing and recording vox pops

Wednesday 26 June, 2019

Regional Radio Audience Measurement company Xtra Insights is also the driving force behind a new music and content research platform, Airtime Surveys.
 
More than just a research tool, Airtime Surveys have released a feature that makes sourcing and recording vox pops easier than ever, Airtime Voice.
 

Port Hedland and Broome get the Spirit

Tuesday 11 June, 2019

Spirit Radio and Red FM dominate the first survey for Port Hedland and Broome with the radio station listened to the most in the Western Australian towns Spirit Radio (36.0) and Red FM (26.4) out in front of triple j (16.4), ABC Kimberley (8.3) and ABC Pilbara (4.6)

HIT99.7 is on top in the latest Griffith Survey results - Xtra Insights

Thursday 21 March, 2019

Despite both stations losing audience, hit99.7 Riverina and 963 Triple M Riverina still claim a combined audience of over 50% as the stations most listened to in the latest Xtra Insights survey released today.

Local ABC station ABC Riverina scored the biggest increase, coming in at third position behind the two commercial stations.

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