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Xtra Insights

Eureka, Hit 102.5 wins in Mt Isa: Xtra Insights

Tuesday 07 April, 2020

Hit 102.5 Mt Isa remains the station most listened to in the most recent survey of the mining area since April 2017.
Picking up 5.7 to move to 52.9, Hit 102.5 dominates the Xtra Insights Survey, leading 4LM on 11.3 (down 2.6) and triple j 10.0 (down0.7).
ABC North West Qld (8.2) dropped from 2nd in the last survey and now trails triple j after losing 5.6.

Airtime's top 20 songs per month for 2019

Tuesday 14 January, 2020
You may have seen a few videos floating around the internet recently plotting the best-selling artists over the past few decades, so here is an Airtime spin on the idea.
Xtra Insights present the 20 most loved songs from Airtime in 2019.


The radio listener journey: Xtra Research

Monday 09 December, 2019

A recent research project conducted by Xtra Insights of close to 3000 people aged 16-39 around the Asia-Pacific region uncovered four distinct radio listener groups.

Although each group was comprised of several defining characteristics, when observing the radio listener journey for each group across their different life stages, there are a few trends occurring.

SCA stations dominate in the latest Xtra Insights survey of Albury

Wednesday 04 December, 2019

Hit 104.9 The Border gained 4.0 to 25.7 overall since the last survey in mid-2017 to move to the top, leapfrogging Triple M The Border also up marginally by 0.6 to 23.5.
ABC Goulburn Murray is still third, just in front of 2AY

The Four Radio Listener Types: Xtra Insights

Thursday 28 November, 2019

Recently, Xtra Insights interviewed close to 3000 participants across eight countries in the Asia-Pacific region to understand people’s views on music, radio, as well as their general audio consumption habits.

This project focused specifically on people aged 16-39, as this group are considered to be the future of radio, not to mention the perception that the youngest of this demographic isn’t as radio friendly as previous generations.

This study was also an opportunity to gain a better understanding of peoples’ motivations for listening to radio.

The TSL Lifecycle

Monday 25 November, 2019
There’s a common belief that young people tend to grow into radio as they get older and their time spent listening (TSL) increases as their lifestyle changes.

Triple M still tops in Townsville, but Hit is on the rise

Thursday 14 November, 2019

Triple M Townsville, despite easing across all demographics, still leads as the station listened to most, and along with stablemate Hit103.1 Townsville, the pair dominate in the latest Xtra Insights Survey.
Hit103.1 was the biggest improver, up 2.8 to 20.3, just behind Triple M (down 2.0 to 21.7) but still well in front of Star 106.3 (up 1.5 to 14.6) and Power100 (up 1.9 to 11.8)

Xtra Insights gets to a century of surveys

Thursday 17 October, 2019
With the results from the latest Warragul and Geelong regional radio audience measurement surveys (RRAMS) released last week, Xtra Insights has celebrated the 100th RRAMS to be released since the methodology was launched in 2014.
In that time 47 regional radio markets have been surveyed under the new methodology, with 87,000+ interviews conducted representing over 5.7 million regional Australians aged 10+.

It's K rock's Geelong in the latest Xtra Insights survey

Thursday 10 October, 2019

K rock (11.5) and bay 93.9 (10.1) have both made significant gains in the latest Xtra Insights survey for Geelong, moving past ABC Radio Melbourne (8.0) that was on top in the last survey for the area, which was conducted in November 2016.
K rock's Fresh Daily with Tom & Loggy and Hayden & Milly (bay 93.9) also improved audience numbers in breakfast up 1.0 and 1.8 to move to 9.6 and 9.5 respectively.

Live and local wins in Wollongong: Xtra Insights

Friday 04 October, 2019

Despite the penetration by Sydney stations, local radio is the winner overall in the latest Xtra Insights Survey for Wollongong and the Illawarra with the local stations showing that live and local not only works, but wins.
i98 FM is still clearly the number one station (down 2.6 to 26.5), while Wave FM  gained 2.1 to 18.3 overall, with ABC Illawarra still third on 14.0 and triple j improving 2.2 to 11.4.


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