A recent research project conducted by Xtra Insights of close to 3000 people aged 16-39 around the Asia-Pacific region uncovered four distinct radio listener groups.

Although each group was comprised of several defining characteristics, when observing the radio listener journey for each group across their different life stages, there are a few trends occurring.

Hit 104.9 The Border gained 4.0 to 25.7 overall since the last survey in mid-2017 to move to the top, leapfrogging Triple M The Border also up marginally by 0.6 to 23.5.
 
ABC Goulburn Murray is still third, just in front of 2AY

Recently, Xtra Insights interviewed close to 3000 participants across eight countries in the Asia-Pacific region to understand people’s views on music, radio, as well as their general audio consumption habits.

This project focused specifically on people aged 16-39, as this group are considered to be the future of radio, not to mention the perception that the youngest of this demographic isn’t as radio friendly as previous generations.

This study was also an opportunity to gain a better understanding of peoples’ motivations for listening to radio.

Triple M Townsville, despite easing across all demographics, still leads as the station listened to most, and along with stablemate Hit103.1 Townsville, the pair dominate in the latest Xtra Insights Survey.
 
Hit103.1 was the biggest improver, up 2.8 to 20.3, just behind Triple M (down 2.0 to 21.7) but still well in front of Star 106.3 (up 1.5 to 14.6) and Power100 (up 1.9 to 11.8)

K rock (11.5) and bay 93.9 (10.1) have both made significant gains in the latest Xtra Insights survey for Geelong, moving past ABC Radio Melbourne (8.0) that was on top in the last survey for the area, which was conducted in November 2016.
 
K rock's Fresh Daily with Tom & Loggy and Hayden & Milly (bay 93.9) also improved audience numbers in breakfast up 1.0 and 1.8 to move to 9.6 and 9.5 respectively.
 

Despite the penetration by Sydney stations, local radio is the winner overall in the latest Xtra Insights Survey for Wollongong and the Illawarra with the local stations showing that live and local not only works, but wins.
 
i98 FM is still clearly the number one station (down 2.6 to 26.5), while Wave FM  gained 2.1 to 18.3 overall, with ABC Illawarra still third on 14.0 and triple j improving 2.2 to 11.4.

101.3 Sea FM has become the station listened to most  on the Central Coast of NSW, overtaking Star 104.5 in the latest Xtra Insights Survey for Gosford.
 
Both Sea FM (up 1.4 to 18.0) and 2GO (up 1.3 to 12.1) improved slightly in the first survey since October last year.