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Xtra Insights

Port Macquarie survey results, and Triple M is on top: Xtra Insights

Tuesday 30 March, 2021

In the first survey for almost four years in Port Macquarie and Triple M Mid North Coast still leads all stations with 31.8 (down 2.8) with hit Mid North Coast also down slightly to 21.5 from 24.6.
triple j was the improver in this Xtra Insights survey, gaining 4.6 to 13.5.

hit and Triple M lead the way in Geraldton: Xtra Insights

Tuesday 09 March, 2021

In the first survey since March 2018, and following the rebadging of Red FM and Spirit Radio to Triple M Geraldton 98.1 and hit96.5 Geraldton there is not much between the top two stations.

2021's first regional survey result is released today

Monday 08 March, 2021

Regional radio surveys will resume in 2021 following a hiatus last year with the results for the Western Australian city of Geraldton to be the first to be released on March 9. 
25 surveys are  planned for the year with other major centres to be surveyed this year to include Hobart, Darwin, Townsville, Gosford, Sunshine Coast, Toowoomba and Shepparton.

Eureka, Hit 102.5 wins in Mt Isa: Xtra Insights

Tuesday 07 April, 2020

Hit 102.5 Mt Isa remains the station most listened to in the most recent survey of the mining area since April 2017.
Picking up 5.7 to move to 52.9, Hit 102.5 dominates the Xtra Insights Survey, leading 4LM on 11.3 (down 2.6) and triple j 10.0 (down0.7).
ABC North West Qld (8.2) dropped from 2nd in the last survey and now trails triple j after losing 5.6.

Airtime's top 20 songs per month for 2019

Tuesday 14 January, 2020
You may have seen a few videos floating around the internet recently plotting the best-selling artists over the past few decades, so here is an Airtime spin on the idea.
Xtra Insights present the 20 most loved songs from Airtime in 2019.


The radio listener journey: Xtra Research

Monday 09 December, 2019

A recent research project conducted by Xtra Insights of close to 3000 people aged 16-39 around the Asia-Pacific region uncovered four distinct radio listener groups.

Although each group was comprised of several defining characteristics, when observing the radio listener journey for each group across their different life stages, there are a few trends occurring.

SCA stations dominate in the latest Xtra Insights survey of Albury

Wednesday 04 December, 2019

Hit 104.9 The Border gained 4.0 to 25.7 overall since the last survey in mid-2017 to move to the top, leapfrogging Triple M The Border also up marginally by 0.6 to 23.5.
ABC Goulburn Murray is still third, just in front of 2AY

The Four Radio Listener Types: Xtra Insights

Thursday 28 November, 2019

Recently, Xtra Insights interviewed close to 3000 participants across eight countries in the Asia-Pacific region to understand people’s views on music, radio, as well as their general audio consumption habits.

This project focused specifically on people aged 16-39, as this group are considered to be the future of radio, not to mention the perception that the youngest of this demographic isn’t as radio friendly as previous generations.

This study was also an opportunity to gain a better understanding of peoples’ motivations for listening to radio.

The TSL Lifecycle

Monday 25 November, 2019
There’s a common belief that young people tend to grow into radio as they get older and their time spent listening (TSL) increases as their lifestyle changes.

Triple M still tops in Townsville, but Hit is on the rise

Thursday 14 November, 2019

Triple M Townsville, despite easing across all demographics, still leads as the station listened to most, and along with stablemate Hit103.1 Townsville, the pair dominate in the latest Xtra Insights Survey.
Hit103.1 was the biggest improver, up 2.8 to 20.3, just behind Triple M (down 2.0 to 21.7) but still well in front of Star 106.3 (up 1.5 to 14.6) and Power100 (up 1.9 to 11.8)


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