With the results from the latest Warragul and Geelong regional radio audience measurement surveys (RRAMS) released last week, Xtra Insights has celebrated the 100th RRAMS to be released since the methodology was launched in 2014.
In that time 47 regional radio markets have been surveyed under the new methodology, with 87,000+ interviews conducted representing over 5.7 million regional Australians aged 10+.