Will 2011 be an exciting year for radio or what?

In the past few weeks the industry has seen more change than a $2 shop. For better or worse, one thing’s for sure, radio, particularly in metro markets, will sound very different in 2011 than it did in 2010. Wholesale changes at 2UE will also affect the lineups at 2GB  and Triple M who have lost Jason Morrison and Paul Murray to the Fairfax station’s makeover. The Today Network and affiliate stations will never be the same with Hamish and Andy cutting back to just a Friday cameo. While DMG has also made its share of changes in major shifts, the serious bloodletting has been behind the scenes with only Dan Bradley left standing of the old regime in the program department. And even the hitherto sleepy ARN has boldly dumped all four station managers in one day to usher in a new era of central control. Is this a portent for major change from the ground up? In 2011 we will see (actually, without a survey, we can only surmise) whether John Laws can resurrect his once brilliant career. To do it, he’ll have to drag the once brilliant 2SM up with him. In Melbourne it will be interesting to see whether MTR can at least reach the numbers of 3MP, the station it replaced.

No doubt each station/network believes that the changes they’ve made will affect significant change as to how the audience is distributed. In their favour. What do you think?