Comment from Wayne Clouten

Following Steve Ahern's recent article on wrong interpretations of radio listening, Wayne Clouten (pictured) from research company BPR weighs into the discussion on survey methodology.

He writes:
 

The conversation started last week with James Cridland's provocatively titled Live Radio is Lazy Radio.

In a presentation earlier this year at Radio Days Europe Tony Thomas recognised the work done by programming consultancy BPR (Broadcast Programming and Research) in contributing to the success of smooth fm.