Following Steve Ahern's recent article on wrong interpretations of radio listening, Wayne Clouten (pictured) from research company BPR weighs into the discussion on survey methodology.

He writes:
 

The conversation started last week with James Cridland's provocatively titled Live Radio is Lazy Radio.

In a presentation earlier this year at Radio Days Europe Tony Thomas recognised the work done by programming consultancy BPR (Broadcast Programming and Research) in contributing to the success of smooth fm.