It’s no secret that people tune in to Twitter while they are watching TV programs to connect with stars and fans alike. So today we’re pleased to tell you that Twitter Amplify, our product that links these two activities more closely than ever, is coming to Australia. 2013 was a great year for Twitter becoming the social soundtrack for television, as broadcasters and brands know that Twitter drives audience engagement and loyalty. Kicking off 2014, we are working with our media partners Network Ten (@channelten) and Southern Cross Austereo’s (@SCrossAustereo) celebrity news brand Scoopla, as well as advertisers L’Oréal and Samsung, to launch Amplify in Australia.
