Who had the most airtime?

The Melbourne Cup is over for another year, and Ladbrokes aired the most spots in the week leading up to the race, with 1,693 spots placed across 29 stations across Australia. Of those, 122 were placed on SEN Melbourne.

Not far behind, Sportsbet aired 1,402 spots across 26 stations, with 222 instances on SEN. Although Sportsbet was the second most aired brand, the combined total of the aforementioned spots and those for their app takes them into first place for the most heard gambling advertiser on AirCheck between 1 – 7 November 2017.

Neds placed spots across the most stations, with their ads being heard on 31 radio stations and of those, the most were on Nova100 Melbourne

Triple M aired the most gambling ads of any network with a total of 1,625 spots placed, which is almost a 150% increase on last year.