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Tony Thomas

Tony Thomas leaves Nova

Wednesday 28 August, 2019

After nine years as Chief Marketing Officer for NOVA Entertainment Tony Thomas has resigned and will leave at the end of this week.

“Since 2010, Tony has played a critical role in the development, growth and success of NOVA. We are incredibly grateful for the contribution he has made.

His achievements include rebranding dmg Radio to NOVA Entertainment, helping take Nova to the number one national network and developing an outstanding team of marketing professionals,” says Cathy O’Connor, NOVA Entertainment CEO.

The new face of smooth is Sam Smith

Friday 06 April, 2018

See the latest smoothfm TVC here.

Liam Gallagher kicks off Nova's Red Room for 2018

Wednesday 10 January, 2018

Kicking off Nova’s Red Room for 2018, Liam Gallagher performed a selection of his new and old hits to a mesmerized crowd of Nova listeners and guests at The Lair in Sydney's Metro Theatre.

In his first trip back to Oz since the early 2000’s, the former Oasis front man brought the energy from Falls Festival and his sold out shows to Nova’s Red Room stage. In true rock and roll style, the iconic British artist made his entrance by strutting through the crowd and onto the stage.

Nova’s Red Room Global Tour returns

Monday 15 May, 2017

Nova's Red Room Global Tour is back for the fourth year.

Featuring the world’s biggest artists, Nova’s Red Room Global Tour will head to four American cities for a 12 day tour, concluding in Sydney, with exclusive performances by The Chainsmokers, Miley Cyrus and Peking Duk, along with unique experiences with Katy Perry and Calvin Harris.

Smooth - a text book example of research driven strategy, tactics, execution: BPR's Wayne Clouten

Wednesday 03 May, 2017

In a presentation earlier this year at Radio Days Europe Tony Thomas recognised the work done by programming consultancy BPR (Broadcast Programming and Research) in contributing to the success of smooth fm.

We have a proud story to tell about smooth fm: Tony Thomas #RDE17

Tuesday 21 March, 2017
Speaking at Radio Days Europe, Nova Entertainment’s Tony Thomas told the story of smooth fm’s success, sharing learnings about the marketing and brand of the station.

“After the unsuccessful early formats on the frequency, we found a gap in the market,” he said.

“There was no soft AC format, so we formulated a strategy in 2011 to look at what we would do next.

“We formed a very tight group of ten people to work on the concept... we wanted to take the market by surprise with our new brand.”

A new look Nova brand for 2017

Friday 03 February, 2017
NOVA Entertainment is launching a refreshed Nova brand today, the first in over six years.

The brand will have a reinvigorated look and feel “to reflect Nova’s passion to provide the freshest music and highlight the power of live entertainment.”
The refresh will also reflect Nova’s commitment to brightening listener’s lives and staying in touch with the vibe of each local city.
NOVA Entertainment’s Chief Marketing & Digital Officer Tony Thomas said:

Adriano Zumbo joins the 2015 smooth Festival of Chocolate

Thursday 23 April, 2015

Smoothfm’s smooth Festival of Chocolate, will return to Sydney and extend to Melbourne in 2015.

One of Australia’s most respected patissiers Adriano Zumbo will be the official ambassador of both the Sydney and Melbourne event, appearing at the Callebaut Test Kitchen to create and sample his renowned creations.

Nova's Red Room goes Global

Monday 11 August, 2014

After 70 intimate Red Room events featuring some of the world’s biggest stars, Nova Entertainment has decided that it’s time to look beyond Australia and to take on the world!

So from next month the Red Room will embark on a global tour taking jocks and listeners (and maybe even a radio scribe) to some of the hottest hotspots on the planet.

The smoothfm TVC that Michael Buble rejected

Tuesday 27 May, 2014
Tony Thomas continues his chat with Peter Saxon to focus on the marketing of smoothfm.


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