Speaking at Radio Days Europe, Nova Entertainment’s Tony Thomas told the story of smooth fm’s success, sharing learnings about the marketing and brand of the station.
“After the unsuccessful early formats on the frequency, we found a gap in the market,” he said.
“There was no soft AC format, so we formulated a strategy in 2011 to look at what we would do next.
“We formed a very tight group of ten people to work on the concept... we wanted to take the market by surprise with our new brand.”