Survey 2 2011: Spin Cycle

ou’ve seen the raw figures, now see the interpretation from the stations. Survey 2 Spincycle presents the releases as we received them for this survey, in the words of the stations themselves.

 

 

B105 is Brisbane’s number one station again!

·         B105 is Brisbane’s No.1 station with  all people 10+ sitting on 11.8

·         B105’s Labby, Camilla & Stav are Brisbane’s No. 1 FM Breakfast show with 11.3 points

·         Fifi & Jules (Mon-Thurs) together with Hamish & Andy (Friday) in the Drive time slot (4pm-6pm) have started the year in No.1 position on 15.7 points – 2.6 points clear of their nearest competitor.

·         B105 is the No. 1 station of choice from 7pm-Midnight on 14. 4 points, with the Dirt and the hot30 kicking off from 7pm.

 
“B105 starts the year in the No.1 position after leading the way in 2010.  A star line-up of personalities, hit music and celebrating what’s hot, has been the foundation of B105’s success for the past 13 months.” Richard Barker, Austereo Brisbane General Manager
 
 
TRIPLE M

·         Triple M is again Brisbane’s most listened to station throughout the workday (9am-4pm) on 13.3 points

·         The Cage with Ian Skippen, Marto, Sully & Emily-Jade has gained 1.3 points and reclaimed the No.3 FM Breakfast position, sitting on 10.7 points

 
“Triple M’s strong result is reflective of the extraordinary start to the year where the station conceived and hosted the international Classic Rugby for Christchurch event, selling out Ballymore and raising $550,000 for the Australian Red Cross for New Zealand Earthquake Appeal.  This was an incredible effort by the station spearheaded by Marto and supported 100% by our listeners.” Richard Barker, Austereo Brisbane General Manager

 

 

 


891 ABC Adelaide

891 ABC Adelaide attracted a record-high audience share for Matthew Abraham and David Bevan’s  Breakfast time slot in this year’s 2nd Nielsen radio ratings survey released today.
 
The 16.4% share in the Monday – Friday, Breakfast session 5.30am – 9am is the highest recorded for the station since the previous record of 16.1% in mid 2009.
 
This places the station in number two Breakfast slot by a mere 0.1 of a share point and in fact when looking at the 6am-9am figures, Matthew Abraham and David Bevan’s share is equal first in the Adelaide radio market. With 137,000 listeners during the timeslot, 891 ABC Adelaide has more listeners than any other talk station in the market.
 
This survey also saw an increase to Ian Henschke’s 9am – 11am figures in the Mornings program with a share of 10.4% (up from 9.4%) and strong results for Peter Goers in Evenings (Mon-Fri 7pm-10pm) with 12.1% share (up from 10.2%).
 
ABC Local Content Manager Graeme Bennett said today  “We’re delighted audiences have supported the move of Matt and Dave to breakfast, and are quickly warming to Ian Henschke in Mornings. Matt and Dave’s share from 6am to 9am is equal best in the market. We look forward to the year ahead with great confidence that audiences will continue to enjoy our mix of news, information and entertainment via our radio, online and digital services .”