As part of today’s Interactive Advertising Bureau presentation of the latest research in interactive audio, Omny Studio’s CEO Sharon Taylor and Eardrum’s Creative Director Tristan Viney discussed creative formats for audio platforms.
The number of media agencies using podcast advertising regularly has nearly tripled in the last year (from 5% in December 2016 to 14% in December 2017).
A further seven in ten agencies are either experimenting with podcasting or looking to experiment with it this year.
Last.fm has partnered with online music publisher, Sound Alliance in its Australian expansion plans. The move comes as JB HiFi also moves into the online music business, with both services posing significant challenges to radio’s power for introducing new music to listeners.
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