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Southern Cross Austereo

2021 Brian White Scholarship opens for aspiring radio news broadcasters

Monday 12 April, 2021

Commercial Radio Australia is now accepting applications for the 2021 Brian White Scholarship, which awards a final year university student with an eight-week paid internship at four of Australia’s leading radio newsrooms.

SCA and Ten reach agreement for regional programming

Wednesday 31 March, 2021

SCA and Network 10 expect to enter an affiliation agreement from 1 July 2021.

Michael Gudinski State Memorial Service live on LiSTNR and 3AW

Wednesday 24 March, 2021

On Tuesday 2 March 2021, the Australian music industry lost a legend and Australian people lost a cultural icon.
Michael Gudinski touched all of our lives, shaping Australian culture, with the unforgettable music released through his company Mushroom Records and all the mega artists he brought to Australia with the Frontier Touring Company.
This evening, Michael Gudinski AM will be remembered in a State Memorial Service, held at Melbourne’s Rod Laver Arena, which will be streamed live on LiSTNR from 7.00pm.

NIne ends its relationship with SCA and joins with WIN

Friday 12 March, 2021

Nine Entertainment and WIN have announced the signing of a new regional television affiliation agreement.
The agreement will run for a minimum of seven years with WIN to broadcast Nine’s metropolitan free-to-air television content from channels 9, 9Go, 9Gem and 9Life into markets including Tasmania, regional Western Australia, Victoria, Queensland and Southern NSW.

SCA invests in Australian AI and machine learning company

Tuesday 09 March, 2021

SCA has become an early-stage investor in Melbourne-based Sonnant Pty Ltd, a transformational artificial intelligence (AI) and machine learning (ML) company that provides content discovery for the spoken word. 
According to the GfK Australian Share of Audio 2019, consumption of digital audio is growing in Australia and is expected to reach 80% of the population by 2024 and SCA’s recent launch of LiSTNR is designed to be a best in class consumer digital audio experience. 

SCA celebrates its outstanding female leaders this International Women’s Day with scholarship program

Tuesday 09 March, 2021

SCA, in partnership with Women and Leadership Australia (WLA), has announced its scholarship program for emerging female leaders as part of International Women’s Day initiatives. 

SCA launches The Locals' Guide, an Australian first community events guide available on smart speakers

Wednesday 03 March, 2021

SCA has launched The Locals’ Guide, an Australian-first, interactive, voice activated guide accessible through smart speakers, for community events, curated by locals, for locals. 
By simply asking a smart speaker or smart assistants on phones to open The Locals’ Guide, users will be offered a curation of the best events, family activities, sporting matches and markets in their area.

SCA Campaign for Luxe Walls proves that layering broadcast radio with digital audio is key to success

Monday 01 March, 2021

SCA’s broadcast and digital audio campaign for removable wallpaper company Luxe Walls has resulted in a 238% increase in unprompted awareness* and a sales increase of 212%. 
The campaign sought to demonstrate how layering broadcast radio with other audio platforms improves campaign effectiveness. 

Radio stations blocked from Facebook

Thursday 18 February, 2021

Facebook has carried out its threat to remove news posts from its platform in response to the Australian Government's mandatory bargaining code for digital media giants.

In a Facboook post William Easton, Managing Director, Facebook Australia & New Zealand said:


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