It is not really radio, but a virtual stunt by Club DJ David Guetta caught radioinfo’s attention because of its use of augmented reality.

The same trick could work very well in radio promotions.

Unable to perform to a crowd in Amsterdam after being proclaimed the world’s best DJ, Guetta teamed up with Snapchat and DJ Mag to bring his biggest ever DJ set to fans around the world in the sky above their cities, through augmented reality.

In this afternoon’s CBAA conference session on social media, Ryan Jones from Refuel Creative gave tips for community broadcasters on how to get the best from social media.

“The biggest barrier in success in social media for non profits is mental barrier,” he said.

As the year draws to a close, online and social data analytics company Talkwalker has surveyed 50 social media experts and distilled what is thinks will be the key social media trends for next year.

Talkwalker and HubSpot gathered industry experts, PR professionals, social media gurus, and influencers, from the US, Europe, MEA, India, APAC, and the rest of the world to define the trends to make your marketing win in 2020.

The World Federation of Advertisers is standing alongside its member association and colleagues at the Association of New Zealand Advertisers, which has issued a call asking for members to think carefully about where they place advertising and challenging social media platform owners, in light of recent failures, to block dangerous and hateful content.

Analysis from Steve Ahern

Opinion from Steve Ahern

According to two people briefed on the meeting Mr Trump said: "Why are we having all these people from shithole countries come here?"

Steve Ahern says better professional media is needed to combat fake news.