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WFA urges brands to hold platforms to account

Friday 29 March, 2019

The World Federation of Advertisers is standing alongside its member association and colleagues at the Association of New Zealand Advertisers, which has issued a call asking for members to think carefully about where they place advertising and challenging social media platform owners, in light of recent failures, to block dangerous and hateful content.

On social media, be as passionate as your audience #RDE18

Thursday 19 April, 2018
Now Unlocked.
 
“In the social media space you are competing against everybody. What you create has to be as good or better, otherwise you can damage your brand.”
 
Steve Ackerman, a social media specialist from the Somethin’ Else  Agency in the UK, told RadioDays that the best brands maintain a strong relationship with their audiences on social media. A two way relationship.
 
He shares tips and tricks for getting the most attention for your social media posts during his session.
 

Sally Sara: ABC #Sh*thole Correspondent

Saturday 13 January, 2018
Looks like the ABC's Administration Department can expect a requisition for new business cards from the national broadcaster's Africa Correspondent Sally Sara following recent comments from Donald Trump.

The Washington Post reported Trump became frustrated after politicians floated reinstating protections for immigrants from Haiti, El Salvador and African countries as part of a bipartisan deal.

According to two people briefed on the meeting Mr Trump said: "Why are we having all these people from shithole countries come here?"

The antidote to fake news is better professional media

Saturday 25 March, 2017

Steve Ahern says better professional media is needed to combat fake news.

Fast and Curious discussion about social media and radio #RDE17

Monday 20 March, 2017
What happens at RadioDays Europe?

Here's a taste of one of the events called Fast and Curious. It's a kind of speed dating discussion for radio.

Groups move around to different tables every ten minutes and discuss a different topic.

Steve Ahern hosted a table discussing social media and radio.

Socialising your radio content: #RadioAsia

Monday 02 May, 2016

In a conference workshop titled Socialising Radio, international trainer Steve Ahern told Radio Asia delegates,“the 24 hour news cycle is now about 24 minutes… everything is faster and more social, we must adapt to the new environment.”

The half day workshop showed participants how they can leverage the strengths of radio, such as immediacy and intimacy, in the new media landscape.

“Changing audience consumption patterns are forcing broadcasters to evolve and become smaller, faster, cheaper and social,” said Ahern.

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