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SCA

The Party After the ACRAs

Monday 14 October, 2013

Peter Saxon crashes the ARN party

As the ACRAs has grown in excitement and prestige, the After Party event which has surfaced in its wake, is emerging as the ultimate definer of who’s hot and who’s not. Or who’s cool and who’s not. No one has yet been able to explain to me how these opposites can mean exactly the same thing. Merely winning an ACRA is no longer enough to catapult you from nerdy intern to radio star. You need to be seen at the right after party.

SCA researches Christmas: Tells advertisers to get ready for a big one

Monday 05 November, 2012

The doom and gloom is over-hyped

According to SCA’s research, despite the ‘tough economic climate’ and plans to ‘tighten the belt’, 85% of consumers last year spent the same or more than they had in the previous year.

Last year nearly $40 billion was pumped into the economy during November and December, as consumers got into the spirit buying everything from groceries, to presents and decorations. 

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