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Soaking up the summer vibes

Wednesday 25 December, 2013

The research team at Austereo has presented  the ‘6 key themes of the summer’, to help clients understand how to sell to customers who are in the holiday mood.

SCA releases October online results

Friday 22 November, 2013

Southern Cross Austereo has delivered huge growth on Facebook to almost four million fans according to their latest digital results. The company has also experienced substantial growth on Twitter holding a 72% share of the Australian social radio market. 

View the full October digital results here.

Highlights include:

British Media loves to shovel S-H-I-T

Thursday 24 October, 2013

But their readers aren't buying it. Comment from Peter Saxon
SCA Chairman Max Moore Wilton – widely known as Max the Axe from his days as Secretary of The Department of Prime Minister and Cabinet in the Howard government – has a reputation to protect. He’s not backing down from his now infamous comment regarding what his company refers to as “The UK incident.”

The Party After the ACRAs

Monday 14 October, 2013

Peter Saxon crashes the ARN party

As the ACRAs has grown in excitement and prestige, the After Party event which has surfaced in its wake, is emerging as the ultimate definer of who’s hot and who’s not. Or who’s cool and who’s not. No one has yet been able to explain to me how these opposites can mean exactly the same thing. Merely winning an ACRA is no longer enough to catapult you from nerdy intern to radio star. You need to be seen at the right after party.

SCA researches Christmas: Tells advertisers to get ready for a big one

Monday 05 November, 2012

The doom and gloom is over-hyped

According to SCA’s research, despite the ‘tough economic climate’ and plans to ‘tighten the belt’, 85% of consumers last year spent the same or more than they had in the previous year.

Last year nearly $40 billion was pumped into the economy during November and December, as consumers got into the spirit buying everything from groceries, to presents and decorations. 


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