Three of Southern Cross Austereo's metro breakfast shows have had major changes this year, more than in any other network.

Last week SCA CEO Grant Blackley told radioinfo that the company is moving towards a 'digital audio first' strategy.

As part of that strategy, the company has announced two changes at the top of the leadership team, following the launch of its new platform LiSTNR.

On Monday SCA launches two big breakfast shows that could change its fortunes – hopefully for the better.
 
After seven years of bad luck in trying about as many breakfast shows to replace the listeners that “you know who took to you know where,” 2Day-FM  is ready to fire what looks to be its best shot yet with a solid trio of established radio talent in Dave Hughes, (centre) Ed Kavalee and Erin Molan.

Dave Cameron explains the strategy behind the changes to Peter Saxon.

SCA Perth has appointed Marc Eddy as Acting General Manager, replacing Erica McGee.

Eddy, who has been with SCA since 2008 as Audio Operations Manager for WA and SA, now takes on a dual role.

Outgoing Acting General Manager Erica McGee is "thrilled to hand the reins to someone as capable as Marc. We’ve worked together successfully over many years and my respect for him is unwavering – I have no doubt he will step into the role successfully.”

After a tough few months of stand-downs, redundancies and restructuring, where many radio industry staff in all sectors have lost their jobs, some stations are planning to return salaries to normal as advertising slowly increases and sentiment begins to turn around.

Today the nation's unemployment figures improved, showing some signs of green shoots as Australia begins to regain control on the pandemic.

It’s a massive irony that while radio listener numbers have increased strongly during the pandemic, revenue has fallen off a cliff.

In the June quarter, just gone, revenue for the radio sector was down nationally by a staggering 46.62%, or $99.644 million compared to the same period last year.