K rock 95.5 and bay 93.9 have extended their local drive shows to better serve their listeners needs.
 
Both shows will now air 3pm-7pm weekdays with a renewed focus on delivering quality local content for the region, while helping those commuting listeners fighting the hectic Melbourne traffic to connect and engage with their local community from the comfort of their cars.
 

Grant Broadcasters radio stations Hot 91 & Zinc 96 Sunshine Coast have made a series of announcements that increase and solidify a commitment to local content

Ryan Rathbone has been promoted to the position of Group Content Director at Regional Radio owner Grant Broadcasters.

Grant Broadcasters has appointed Ryan Rathbone as the new Regional Content Director for Queensland and The Northern Territory.

Ryan is returning home after 5 years in New Zealand working for Mediaworks as a Talent Coach and The National Content Director for The Edge Network.

This year he was also recognized by the industry winning Content Director Of The Year Award at the New Zealand Radio Awards.

Ryan Rathbone, National Content Director of MediaWorks NZ’s Edge network gave tips on how to get great the best results for your radio station through winning strategies at this week's Radio Asia conference in Bangladesh..

One of Ryan’s tips is about low cost audience research:

Reply to audience emails, and when you do, ask them something about what they thought of the programs today. It is a simple way to get research from your listeners.

With 2Day's new breakfast show struggling for ratings success after Kyle and Jackie's move to KIIS, Ryan Rathbone has moved into a full time role as breakfast EP.