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What is your leadership message? #RDE16

Saturday 19 March, 2016

Cam Baxter was another Aussie at Radio Days who had some useful insights to share.
 
Coming up with a great content strategy is useless unless you can communicate it. Leadership coach Baxter led a session which urged radio industry leaders to refine their message to a few key points and clearly communicate them in a way that is easy to remember and repeat.
 
In the spirit of Baxter’s key message about being clear, short and to the point, here is the key message from his presentation:
 

Young people want brilliant content all the time #RDE16

Saturday 19 March, 2016

In a Radio Days session on research, Patrick Collins, the head researcher for the BBC youth networks Radio 1 and 1Extra outlined some of the key characteristics young people aged 12-24 want from their media.
 
“Young people want brilliant content all the time…
 
“And they want control,” he said
 

Fred Jacobs on connected cars at #RDE16

Saturday 19 March, 2016

America, a country with so many cars, is the canary in the coal mine that will indicate how people will consume radio, and other connected media, in cars into the future.
 
“Like the radio industry, the car industry is seeing a lot of disruption,” said Jacobs, who works with car manufacturers to see what new car purchasers are thinking about when they want to buy a new car.
 

Podcasts are a place for experimentation #RDE16

Saturday 19 March, 2016

Podcasting is disrupting audio on demand.
 
“There are new players in the field all the time, making it vibrant and sexy again,” said Kaitlin Prest who makes a podcast called The Heart in America.
 

Do you know why your audience listens? #RDE16

Saturday 19 March, 2016

“Always ask why the audience has chosen to listen to you. If you have the answer to that you will be ok.”
 
Director of BBC Radio Helen Boaden thinks one of the keys to success for any radio stations must be to have a clear understanding of what the station offers and why the listeners have chosen it.
 
Being local is important to keep radio relevant to her audiences. “Local radio is part of a community with so many other threads. Our job is to tie those threads together.”
 

People don’t listen to radio ads… they listen to what interests them: Ralph van Dijk #RDE16

Saturday 19 March, 2016

Eardrum’s Ralph van Dijk was another of a large contingent of Aussies (and adopted Aussies) sharing knowledge from Down Under at this year’s Radio Days.
 
At the conference, van Dijk suggested that Radio Creatives should try to spot mistakes and weaknesses in actual ad breaks and conceive ways of improving them.
 
Another important factor is the brief that the creative gets from the sales person. “It’s all about the brief,” he said, outlining the important elements that should be in a creative brief:
 

Tips for telling better stories on talk radio #RDE16

Saturday 19 March, 2016

In a workshop called ‘Loving the News,' Danish Radio journalists and talk hosts Tony Scott and Tue Blaedel conducted a workshop to improve how you select and approach talk content on radio.
 
Here are some of their tips.
 
Every producer should ask themselves questions such as:
 

What works what doesn't on air: Francis Currie's ultimate aircheck #RDE16

Wednesday 16 March, 2016
Guests singing on air... only if it is a big star who can sing

Prank calls... Get out straight after the reveal.

Kids on air... keep it short.

Callers singing on air... keep it short, move on fast

Males like stitch up pranks more than females

'It was a risk we were willing to take' Kyle, Jackie, Duncan Campbell #RDE16

Monday 14 March, 2016
Speaking at Radio Days Europe, Kyle & Jackie and Group PD Duncan Campbell talked about the big switch from 2Day to KIIS and discussed the important points in programming a great show.

"It was a risk we were willing to take," said Jackie, to which Kyle added, "I knew it would work, there were a lot of analysts saying people would stay with 2Day, but we proved them wrong."

Radio 'a medium for everyone, rich or poor' #RDE16

Monday 14 March, 2016
Mathieu Gallet CEO Radio France welcomed delegates to Paris in the first session of Radio Days Europe with the message that radio is the “medium for the future.”
 
“Beyond a simple tool of communication, radio is a medium that is close to us, it accompanies our lives. Radio is a space for debate and dialog… in a contemporary world where values are sometimes violently questioned, radio guides us and reflects our concerns.”
 

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