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Ralph van Dijk

Hit Network launches research study into female consumer behaviour

Wednesday 13 April, 2016

Today the Hit Network launched a commissioned research study titled Commonalities and Complexities: A Study of Her
 
As the rise of the female consumer power and influence continues to grow, What Women Want is a topic that will continue to challenge, mystify, excite and inspire marketers.
 
This study provides a robust understanding of four key female consumer segments and how you can market to women, both collectively and specifically, in unique and innovative ways.
 

People don’t listen to radio ads… they listen to what interests them: Ralph van Dijk #RDE16

Saturday 19 March, 2016

Eardrum’s Ralph van Dijk was another of a large contingent of Aussies (and adopted Aussies) sharing knowledge from Down Under at this year’s Radio Days.
 
At the conference, van Dijk suggested that Radio Creatives should try to spot mistakes and weaknesses in actual ad breaks and conceive ways of improving them.
 
Another important factor is the brief that the creative gets from the sales person. “It’s all about the brief,” he said, outlining the important elements that should be in a creative brief:
 

Eardrum wins record third straight Radio & Audio Company of the Year Award at LIAs

Friday 13 November, 2015

Eardrum Australia has been named Radio and Audio Company of the Year for the third year running at the 30th London International Advertising Awards.

Mother's Day gift sorted with DAB+

Monday 20 April, 2015

Commercial Radio Australia (CRA) and Sony have teamed up for Mother's Day by offering a bonus offer on DAB+ digital radios.

Eardrum Campaign Takes out the Big Won

Thursday 22 January, 2015

A radio campaign directed by Eardrum Australia has been named the ‘World’s Best’ in the 2014 Big Won Rankings.
 
The Commercial Insurance commercials made for Impact BBDO were declared No.1, and No.2 in the individual ad category, and No.1 in the campaign category.
 
The Big Won Rankings take the winners from every international and regional award show to establish the most comprehensive ‘best of’ list in the world.
 
The win means Eardrum go one step further than 2013, when another of their campaigns was named No.2 in the world.

Eardrum named 'Radio and Audio Agency of the Year' in London

Monday 03 November, 2014

Eardrum Australia Has been named Radio and Audio Agency of the Year at the London International Advertising Awards for the second year running.

Create your own radio ad with new industry app

Friday 18 July, 2014

Commercial Radio Australia has teamed up with international radio and audio specialist agency Eardrum Australia and Brussels-based Cobra Radio Brewery to create the Sirens EarApp, an iPhone and iPad app that allows users to create their own demo radio advertisements.
 

Eardrum Adds One Show Gold to NYF Grand Prix

Saturday 10 May, 2014
The ground-breaking Rescue Radio campaign, produced by Eardrum for Memac Ogilvy Dubai, has topped off an award winning year with 2 golds, 2 silvers and six merits at The One Show.
 
The campaign has helped to rescue kidnapped foreign domestic workers throughout the UAE, by reaching them via disguised radio ads.
 

​ABC Classic FM’s new imaging uses presenters’ DNA

Monday 24 February, 2014
ABC Classic FM have partnered with Eardrum, the radio and audio specialist agency, to create musical compositions based on the DNA of the network’s presenters.
 
Using the presenters’ genetic attributes and musical influences, composer Bruce Heald has created unique personal scores. ABC Classic FM will broadcast these original themes, performed by the Australian Chamber Orchestra in the coming weeks, giving listeners a special glimpse into the lives of their favourite presenters.
 

World Radio Day - Eardrum style

Thursday 13 February, 2014

He’s well known for living out there on the edge, but in an effort to create awareness about World Radio Day today, Ralph van Dijk has outdone himself.

The founder of audio specialist agency Eardrum and the man responsible for the Commercial Radio Australia Brand Campaign, has gone on ‘visual strike’ by sewing his eyes shut.

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