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Ralph van Dijk

it's a whiteGREY win for round 1 of the 2021 Sirens

Thursday 25 June, 2020

Results are in for Round 1 of the 2021 Siren Awards, with creative agency whiteGREY being named overall winner and taking the top spot in the single category for the Missing Persons Advocacy Network (MPAN) advertisement ‘Missed Birthdays - Rigby Feilding.’
 

Scott Dahl wins the 2020 Dead Radio contest

Thursday 30 April, 2020
Boutique radio agency Oink Ink Radio announced today that Periscope copywriter Scott Dahl is the winner of its 18thAnnual Dead Radio Contest.  

The Dead Radio Contest invites copywriters worldwide to submit their favourite, never-produced radio scripts, which had died through client rejection and other tragic causes and Dahl won with his script “Homemade Easy: Call” written for Schwan’s Home Service.

A sonic personality is a lot more than a logo: Ralph van Dijk #RDAsia19

Tuesday 27 August, 2019

“It is tempting to assume that we have listeners by the ears because they can’t skip radio… but our listeners will still skip ads mentally if the creative is not good enough.

“Radio advertising is not about spots on air, it is about communication,” says Ralph van Dijk from Eardrum.

Ralph urges stations to make ads that will make their listeners go from “passive hearing to active listening.”

Eardrum releases trojan Christmas greeting

Friday 14 December, 2018
Audio specialist agency Eardrum has sent its clients an audio Christmas card with a hidden message for creatives. The seasonal greeting, made up entirely from vocal sounds by beatboxer Tom Thum, invites curious creatives to uncover the secret contained within and those savvy enough to play the track backwards were informed that Eardrum is currently recruiting.
 
Eardrum’s Founder, Ralph van Dijk explained, “The message serves three purposes,  Christmas greeting, recruitment ad and first round interview.”

Audio advertising in need of a shake-up: IAB MeasureUp Conference

Wednesday 07 November, 2018

When the IAB Australia's Audio Council went looking for a cross-platform audio-advertising campaign to demonstrate what best practice sounds like, they couldn’t find one.

So the Audio Council, and the team at Eardrum, an Audio Council member, went about creating their own example. They related the experience at last week's IAB MeasureUp Conference.

The importance of Audio Branding #RDE18

Tuesday 20 March, 2018
What is driving the new found importance of audio?
 
There are a range of factors to answer this question according to Eardrum’s Ralph van Dijk, who was one of the opening presenters at RadioDays.
 
Life is increasingly busy, we are doing more and more things on the go. Audio is perfect for people to update news, be entertained or be informed while they are driving, working or doing something else.
 

Eardrum sees Silver at LIAs 2016

Wednesday 09 November, 2016
Eardrum has picked up five more awards including two Silvers, after the 2016 LIA Radio & Audio winners were announced this week.
 
The audio specialist agency had two campaigns recognised, Eardrum’s own ‘The Box You Can’t Beat’ for DAB+ and Ogilvy and Mather Asia Pacific’s ‘Gendercide’, which Eardrum directed.
 
The result means Eardrum were the most awarded agency/production company in Australia for the radio and audio category.
 

Hit Network launches research study into female consumer behaviour

Wednesday 13 April, 2016

Today the Hit Network launched a commissioned research study titled Commonalities and Complexities: A Study of Her
 
As the rise of the female consumer power and influence continues to grow, What Women Want is a topic that will continue to challenge, mystify, excite and inspire marketers.
 
This study provides a robust understanding of four key female consumer segments and how you can market to women, both collectively and specifically, in unique and innovative ways.
 

People don’t listen to radio ads… they listen to what interests them: Ralph van Dijk #RDE16

Saturday 19 March, 2016

Eardrum’s Ralph van Dijk was another of a large contingent of Aussies (and adopted Aussies) sharing knowledge from Down Under at this year’s Radio Days.
 
At the conference, van Dijk suggested that Radio Creatives should try to spot mistakes and weaknesses in actual ad breaks and conceive ways of improving them.
 
Another important factor is the brief that the creative gets from the sales person. “It’s all about the brief,” he said, outlining the important elements that should be in a creative brief:
 

Eardrum wins record third straight Radio & Audio Company of the Year Award at LIAs

Friday 13 November, 2015

Eardrum Australia has been named Radio and Audio Company of the Year for the third year running at the 30th London International Advertising Awards.

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