Ralph van Dijk | radioinfo

Ralph van Dijk

Radio Alive's August campaign highlights radio’s strengths in delivering positive results

Monday 10 August, 2020

Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive campaign.

 
The campaign aims to promote radio’s key strengths in delivering real results for Australian businesses at a time when they need it most.

Australia’s first audio-centric arts festival to launch in September

Thursday 06 August, 2020

EarFest features original works from thirty writers, actors, comedians, poets and performers with pieces that were commissioned by audio specialist agency Eardrum, who wanted to mark their 30th anniversary by supporting the creative community.

Advertise to people who have money... talk radio

Thursday 09 July, 2020
Incoming 3AW breakfast presenter and advertising executive Russel Howcroft has told a virtual presentation at The Big Ideas Store:

“If you’re not advertising on talk radio you are missing out on a lot of wealth. Average household wealth for older talk radio listeners is $1.2 million. They have money. Advertise to people who have money.”

it's a whiteGREY win for round 1 of the 2021 Sirens

Thursday 25 June, 2020

Results are in for Round 1 of the 2021 Siren Awards, with creative agency whiteGREY being named overall winner and taking the top spot in the single category for the Missing Persons Advocacy Network (MPAN) advertisement ‘Missed Birthdays - Rigby Feilding.’
 

Scott Dahl wins the 2020 Dead Radio contest

Thursday 30 April, 2020
Boutique radio agency Oink Ink Radio announced today that Periscope copywriter Scott Dahl is the winner of its 18thAnnual Dead Radio Contest.  

The Dead Radio Contest invites copywriters worldwide to submit their favourite, never-produced radio scripts, which had died through client rejection and other tragic causes and Dahl won with his script “Homemade Easy: Call” written for Schwan’s Home Service.

A sonic personality is a lot more than a logo: Ralph van Dijk #RDAsia19

Tuesday 27 August, 2019

“It is tempting to assume that we have listeners by the ears because they can’t skip radio… but our listeners will still skip ads mentally if the creative is not good enough.

“Radio advertising is not about spots on air, it is about communication,” says Ralph van Dijk from Eardrum.

Ralph urges stations to make ads that will make their listeners go from “passive hearing to active listening.”

Eardrum releases trojan Christmas greeting

Friday 14 December, 2018
Audio specialist agency Eardrum has sent its clients an audio Christmas card with a hidden message for creatives. The seasonal greeting, made up entirely from vocal sounds by beatboxer Tom Thum, invites curious creatives to uncover the secret contained within and those savvy enough to play the track backwards were informed that Eardrum is currently recruiting.
 
Eardrum’s Founder, Ralph van Dijk explained, “The message serves three purposes,  Christmas greeting, recruitment ad and first round interview.”

Audio advertising in need of a shake-up: IAB MeasureUp Conference

Wednesday 07 November, 2018

When the IAB Australia's Audio Council went looking for a cross-platform audio-advertising campaign to demonstrate what best practice sounds like, they couldn’t find one.

So the Audio Council, and the team at Eardrum, an Audio Council member, went about creating their own example. They related the experience at last week's IAB MeasureUp Conference.

The importance of Audio Branding #RDE18

Tuesday 20 March, 2018
What is driving the new found importance of audio?
 
There are a range of factors to answer this question according to Eardrum’s Ralph van Dijk, who was one of the opening presenters at RadioDays.
 
Life is increasingly busy, we are doing more and more things on the go. Audio is perfect for people to update news, be entertained or be informed while they are driving, working or doing something else.
 

Eardrum sees Silver at LIAs 2016

Wednesday 09 November, 2016
Eardrum has picked up five more awards including two Silvers, after the 2016 LIA Radio & Audio winners were announced this week.
 
The audio specialist agency had two campaigns recognised, Eardrum’s own ‘The Box You Can’t Beat’ for DAB+ and Ogilvy and Mather Asia Pacific’s ‘Gendercide’, which Eardrum directed.
 
The result means Eardrum were the most awarded agency/production company in Australia for the radio and audio category.
 

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