Ralph van Dijk | radioinfo

Ralph van Dijk

A sonic personality is a lot more than a logo: Ralph van Dijk #RDAsia19

Tuesday 27 August, 2019

“It is tempting to assume that we have listeners by the ears because they can’t skip radio… but our listeners will still skip ads mentally if the creative is not good enough.

“Radio advertising is not about spots on air, it is about communication,” says Ralph van Dijk from Eardrum.

Ralph urges stations to make ads that will make their listeners go from “passive hearing to active listening.”

Eardrum releases trojan Christmas greeting

Friday 14 December, 2018
Audio specialist agency Eardrum has sent its clients an audio Christmas card with a hidden message for creatives. The seasonal greeting, made up entirely from vocal sounds by beatboxer Tom Thum, invites curious creatives to uncover the secret contained within and those savvy enough to play the track backwards were informed that Eardrum is currently recruiting.
 
Eardrum’s Founder, Ralph van Dijk explained, “The message serves three purposes,  Christmas greeting, recruitment ad and first round interview.”

Audio advertising in need of a shake-up: IAB MeasureUp Conference

Wednesday 07 November, 2018

When the IAB Australia's Audio Council went looking for a cross-platform audio-advertising campaign to demonstrate what best practice sounds like, they couldn’t find one.

So the Audio Council, and the team at Eardrum, an Audio Council member, went about creating their own example. They related the experience at last week's IAB MeasureUp Conference.

The importance of Audio Branding #RDE18

Tuesday 20 March, 2018
What is driving the new found importance of audio?
 
There are a range of factors to answer this question according to Eardrum’s Ralph van Dijk, who was one of the opening presenters at RadioDays.
 
Life is increasingly busy, we are doing more and more things on the go. Audio is perfect for people to update news, be entertained or be informed while they are driving, working or doing something else.
 

Eardrum sees Silver at LIAs 2016

Wednesday 09 November, 2016
Eardrum has picked up five more awards including two Silvers, after the 2016 LIA Radio & Audio winners were announced this week.
 
The audio specialist agency had two campaigns recognised, Eardrum’s own ‘The Box You Can’t Beat’ for DAB+ and Ogilvy and Mather Asia Pacific’s ‘Gendercide’, which Eardrum directed.
 
The result means Eardrum were the most awarded agency/production company in Australia for the radio and audio category.
 

Hit Network launches research study into female consumer behaviour

Wednesday 13 April, 2016

Today the Hit Network launched a commissioned research study titled Commonalities and Complexities: A Study of Her
 
As the rise of the female consumer power and influence continues to grow, What Women Want is a topic that will continue to challenge, mystify, excite and inspire marketers.
 
This study provides a robust understanding of four key female consumer segments and how you can market to women, both collectively and specifically, in unique and innovative ways.
 

People don’t listen to radio ads… they listen to what interests them: Ralph van Dijk #RDE16

Saturday 19 March, 2016

Eardrum’s Ralph van Dijk was another of a large contingent of Aussies (and adopted Aussies) sharing knowledge from Down Under at this year’s Radio Days.
 
At the conference, van Dijk suggested that Radio Creatives should try to spot mistakes and weaknesses in actual ad breaks and conceive ways of improving them.
 
Another important factor is the brief that the creative gets from the sales person. “It’s all about the brief,” he said, outlining the important elements that should be in a creative brief:
 

Eardrum wins record third straight Radio & Audio Company of the Year Award at LIAs

Friday 13 November, 2015

Eardrum Australia has been named Radio and Audio Company of the Year for the third year running at the 30th London International Advertising Awards.

Mother's Day gift sorted with DAB+

Monday 20 April, 2015

Commercial Radio Australia (CRA) and Sony have teamed up for Mother's Day by offering a bonus offer on DAB+ digital radios.

Eardrum Campaign Takes out the Big Won

Thursday 22 January, 2015

A radio campaign directed by Eardrum Australia has been named the ‘World’s Best’ in the 2014 Big Won Rankings.
 
The Commercial Insurance commercials made for Impact BBDO were declared No.1, and No.2 in the individual ad category, and No.1 in the campaign category.
 
The Big Won Rankings take the winners from every international and regional award show to establish the most comprehensive ‘best of’ list in the world.
 
The win means Eardrum go one step further than 2013, when another of their campaigns was named No.2 in the world.

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