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Socialising your radio content: #RadioAsia

Monday 02 May, 2016

In a conference workshop titled Socialising Radio, international trainer Steve Ahern told Radio Asia delegates,“the 24 hour news cycle is now about 24 minutes… everything is faster and more social, we must adapt to the new environment.”

The half day workshop showed participants how they can leverage the strengths of radio, such as immediacy and intimacy, in the new media landscape.

“Changing audience consumption patterns are forcing broadcasters to evolve and become smaller, faster, cheaper and social,” said Ahern.

Asian and European Media cooperation at #Media2020 Conference Beijing

Thursday 28 April, 2016

The European and Asian media markets have some common features but many differences. 

The final session of the Media 2020 Conference held in Beijing brought together media experts from around the globe to talk about how Asian and European media companies can help each other.

 

Giacomo Ghisani, Acting Director General of Radio Vaticana, began the discussion by outlining 3 key areas that are very different between Asia and Europe.

Don't hire DJs hire storytellers: Barry Keohane at #RadioAsia

Wednesday 27 April, 2016

When everyone is on every platform and we are all using the latest technology and techniques, what will separate us?

Barry Keohane thinks that magic ingredient will be storytelling.

In a Radio Asia conference session titled Don't hire DJs, Hire Storytellers, Keohane advised conference delegates to put people on air who have stories to tell.

"It is even harder to engage with an audience now with so much media competition about, but great storytellers will help you do that," he said.

Spend the time building and maintaining good local shows: Rhys Holleran at #RadioAsia

Tuesday 26 April, 2016

Former Southern Cross Austereo CEO Rhys Holleran is at the Radio Asia conference in Beijing this week sharing his management experiences with broadcasters across Asia.
 
Giving insights into the complex nature of managing modern media organisations, Holleran explained how to manage small to very large media companies, from single stations to being the largest broadcaster in the market.
 
For single stations:

Broadcast Radio remains a reliable and robust service: Joan Warner at #RadioAsia

Monday 25 April, 2016

Vice Chair of World DMB and Commercial Radio Australia CEO Joan Warner spoke about digital radio in the first session of this year’s Radio Asia Conference in Beijing.

Broadcast digital radio allows audiences to receive audio without using data, and allows advertisers to become more interactive with listeners, explained Warner.

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