Radio Tomorrow with James Cridland | radioinfo

Radio Tomorrow with James Cridland

Spotify wants to own the podcast advertising market

Tuesday 14 July, 2020

Spotify and global ad agency Omnicom Media Group, announced a deal in which Omnicom will spend $20 million on podcast ads in the second half of 2020.

James Cridland analyses the deal:

$20m sounds like a lot of money for the next six months, but it’s a drop in the ocean when compared to Omnicom’s $35bn annual spend. Indeed, US radio makes around $20bn from advertising every year.

Goodbye, and keep listening

Wednesday 30 October, 2019

Radio Tomorrow with James Cridland

Confessions of a radio commercial copywriter

Tuesday 15 October, 2019

Radio Tomorrow with James Cridland

The misguided quest for control

Wednesday 09 October, 2019

Radio Tomorrow with James Cridland

5G - the future for radio?

Wednesday 18 September, 2019

Radio Tomorrow with James Cridland

Video killed the radio star

Monday 09 September, 2019

Radio Tomorrow with James Cridland

Visually augmented audio - is it our future?

Tuesday 03 September, 2019

Radio Tomorrow with James Cridland

Google, Facebook and the power of Radio

Tuesday 27 August, 2019

Radio Tomorrow with James Cridland

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