As radio stations and their networks continue to explore ways to increase revenue, more and more are taking a wider role in ad creation and branded content strategy.
SCA with The Studio, Nova(Create) and ARN all have creative arms that are the beginning of a move to edge into what was once the creative realm of full-service agencies.
They have been developing and setting up creative teams dedicated to the creative needs not just for radio, but digital and even most recently, television.