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Pat Bryson

Radio reaches listeners even when they're not really listening!

Sunday 03 August, 2014

Selling Radio with Pat Bryson

"I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because we reach consumers even when they don't know they are being reached. So, they can't attribute why they come to a certain shop to having heard it on the air. Now, we have factual data that proves that our greatest weakness is really our greatest strength. 

A Radio Success Story

Wednesday 16 July, 2014

Selling Radio with Pat Bryson

Many times we hear "Radio doesn't work".  And, after hearing it often enough, sometimes we begin to doubt our strength as a way to reach consumers.

I recently was making calls with a salesperson for one of my clients. We stopped at the Hidden Paradise Alpaca ranch. Now, this Alpaca ranch is in the middle of nowhere. You have to WANT to go there. They have been a client of my stations for 6 months. Here's their story:

Ten Rules for Sales Prospecting

Tuesday 01 July, 2014

Selling Radio with Pat Bryson

Many salespeople dread and avoid prospecting. While there is no "secret formula" to make it easy, the following are ten rules that can help make prospecting successful:

What does your Voice Mail Message say?

Sunday 18 May, 2014

Selling Radio with Pat Bryson

First impressions are lasting and sometimes your voice mail message is the first thing prospective clients experience.  What does it reflect about you? Most voice mail messages are boring: "You've reached me...leave a message."

Try putting this on your voice mail: "Hi, you've reached (your name). I'm out helping other clients to create successful marketing campaigns. If you'll leave me your name and phone number, I'll be in touch to help you to do the same."

​Where the truth lies

Friday 18 April, 2014

Selling Radio with Pat Bryson

My radio advertising doesn't work. Tell that to Pat!

Monday 18 November, 2013

Selling Radio with Pat Bryson

We've all heard it: "My radio advertising doesn't work!" My newspaper sales people hear their own version of "My newspaper ad didn't work."

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