Selling Radio Direct with Pat Bryson

Selling Radio Direct with Pat Bryson

Do It Today! Ever heard that bit of wisdom, "Never put off till tomorrow, what you can do today"?  

One of the attributes of great sales people is a trait we call "urgency".  They want it done yesterday...or now at the latest.  They never put things off.

As sales people, we keep many plates spinning wildly at all times.  We need to be able to multi-task, and, we need to get things done.  Today is better than tomorrow.

Selling Radio Direct with Pat Bryson

Selling Radio Direct with Pat Bryson

Sometimes I'm a little slow.  For years I've been teaching salespeople that managing our clients' expectations starts with teaching them what advertising CAN and CANNOT do at the time we sell them. If we wait until later, when they don't see immediate response and want to cancel, it sounds as though we are making excuses. Explaining expected results UP FRONT puts us in the position of predicting the future.