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SCA partners to bring programmatic buying to the radio industry’s largest websites and digital assets

Wednesday 17 September, 2014

Southern Cross Austereo (SCA), Rubicon Project and TVN (LiveRail’s reseller in Asia Pacific) have announced a new digital partnership that will allow advertisers to trade programmatically with one of Australia’s fastest growing digital publishers. 

The partnership will see the establishment of a private marketplace allowing brands to connect programmatically with premium national, local and metropolitan audiences across SCA’s desktop and mobile network of 100+ sports, entertainment and music-based digital properties.

Radio industry pulls plug on streaming

Friday 31 January, 2014

Australia’s regional radio stations pulled the plug on their live internet streams at midnight, due to a court ruling that would force them to pay an additional fee for simulcasting their broadcast audio online.
A court mandated deadline for stations to sign up to an interim agreement with the PPCA expires today. Regional stations have told radioinfo they will refuse to sign up to the PPCA’s interim agreement, and instead will switch off streaming.

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