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Nielson

Millennial man the most connected consumer

Thursday 05 May, 2016

With the imminent introduction of the new digital radio enabled LG smartphone will it be millennial men who will be the early adopters?

A survey has revealed the  millennial man is the most digitally connected Australian consumer generation. They engage with digital devices and incorporate digital content into many aspects of their lives – much more than millennial females and older males.

Important insights for those in radio sales

Wednesday 13 April, 2016

Consumers are constantly evolving and Radio Sales people need to understand their changing habits so they can continue to engage their retail clients.

Being armed with the latest information on what a consumer wants or a needs may just be enough to get a client to sign on the dotted line.

So, if you're in sales, take note of these insights, released as part of Nielsen's 18th annual Australian Connected Consumers Report.
 

Unleashing the power of radio

Monday 27 April, 2015

Commercial radio listeners are hi-tech, 'connected' and heavy users of all things online and mobile, as highlighted in the just-released Consumer Insights Report (Unleashing the Power of Radio), developed by Nielsen in collaboration with Commercial Radio Australia.

The findings show that radio consumers are spend-ready.

Three in five (59%) commercial radio listeners have made a purchase online in the past 30 days; and almost a quarter (23%) is spending in excess of $300 online every month

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