New Zealand Survey | radioinfo

New Zealand Survey

New Zealand's first survey results for 2016

Thursday 05 May, 2016

Results of New Zealand’s Major Markets 2016 Commercial Radio Survey 1, conducted by the newly appointed survey company GfK, have been.
 
Department of Statistics estimated population data at 30 June 2015 indicates approximately 3,162,000 people aged 10+ years usually live in the Major Markets survey area used for the Commercial Radio Audience Measurement Survey. Of these, 77.4% listen to a commercial radio station each week.
 

GfK scores NZ survey contract

Wednesday 15 July, 2015

New Zealand’s commercial radio industry body the Radio Broadcasters Association has contracted GfK for its surveys starting 2016.
 
The announcement comes 6 months after RBA announced it would cease industry surveys while it browsed the market for companies that would provide enhanced surveying methods.
 
The GfK contract signals the end of RBA’s long term affiliation with TNS, the company that had provided them with survey data since 1991.
 

NZ survey released

Tuesday 12 May, 2015

Results are in for the first NZME commissioned, New Zealand ratings survey conducted by TNS.

Earlier this year, NZME announced it would fund TNS to continue surveying New Zealand radio after the Radio Broadcasters Association cancelled their survey funding to search for a more comprehensive ratings system.

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