As DAB+ begins further expansion in Australia, it is a good time to look back on what has happened in Norway in the past year since they turned off their analogue service.
Australia is a long way from considering full adoption of DAB+, with CRA pushing for all markets they represent to be on DAB+ before that could happen.
While Norway suffered an initial 15% loss in radio listenership, it has almost fully recovered to pre DAB+ levels, but what demographics were more affected and who adapted the best? The answer may surprise you
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