SCA has begun an experiment in Adelaide that puts its live local breakfast show on each of its DAB+ stations in that city.
As of this morning, Hit 107 breakfast hosts Bec and Cosi are now being heard on all of Adelaide’s Hit Network DAB+ stations, using playout technology to sync the talk breaks with the different playlists of each station.
The Hit DAB+ stations previously carried automated music.
The first morning apparently went off without a hitch.