Michael Stephenson | radioinfo

Michael Stephenson

Nine is UpFront with a new Adobe partnership for 2021

Thursday 17 September, 2020

Nine, in partnership with Adobe, has launched Audience Match, a custom destination designed to give marketers the ability to activate people-based audiences across all of Nine’s properties.
 
As part of the Audience Match launch, Nine will develop a purpose-built solution directly into Nine through Adobe’s data management platform (DMP), Adobe Audience Manager, that will allow Nine to assist brands in matching their customer data to Nine’s 13million registered users through one streamlined integration.
 

Nine's 2021 Upfront will be a virtual event

Monday 10 August, 2020

Nine’s annual Upfront presentation is going virtual for the first time
 
The 2021 event will showcase Nine as a media partner across television, radio, digital and publishing for businesses looking to chart a course for economic recovery in challenging times with access to their broad range of premium content.
 

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