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Media Guru

Content is King but Distribution is King Kong: DBS 2015

Sunday 15 March, 2015

In a final session at last week’s Digital Broadcasting Symposium, a panel of experts looked at monetizing new digital developments.
 
Steve Ahern reviewed Pandora’s success, using its publicly available annual financial statements. He compared the traditional radio business model with the model of emerging music streaming technologies.
 
Radio companies have these characteristics:

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