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Social media trends for 2020: Voice marketing, more influencer transparency

Thursday 19 December, 2019

As the year draws to a close, online and social data analytics company Talkwalker has surveyed 50 social media experts and distilled what is thinks will be the key social media trends for next year.

Talkwalker and HubSpot gathered industry experts, PR professionals, social media gurus, and influencers, from the US, Europe, MEA, India, APAC, and the rest of the world to define the trends to make your marketing win in 2020.

Tony Thomas leaves Nova

Wednesday 28 August, 2019

After nine years as Chief Marketing Officer for NOVA Entertainment Tony Thomas has resigned and will leave at the end of this week.

“Since 2010, Tony has played a critical role in the development, growth and success of NOVA. We are incredibly grateful for the contribution he has made.

His achievements include rebranding dmg Radio to NOVA Entertainment, helping take Nova to the number one national network and developing an outstanding team of marketing professionals,” says Cathy O’Connor, NOVA Entertainment CEO.

Radio underappreciated by advertisers: Mark Ritson #CRAConf

Friday 07 October, 2016

Mark Ritson, Adjunct Professor at Melbourne Business School, had wanted to call his session at Melbourne's 2016 National Radio Conference something different: "How f--ked are you lot? Very f--ked!"

15 Online Marketing Trends to Watch in 2015

Wednesday 07 January, 2015

radioinfo's photo partner Shutterstock has published a useful article on the 15 top marketing trends ot watch in 2015.

The article, written by Ashley Kemper, lists the top trends as:

ARN and KIIS win award for marketing excellence

Friday 19 September, 2014

ARN has taken home top honours at the 2014 AMI (Australian Marketing Institute) Awards for Marketing Excellence, with the launch KIIS 1065 yesterday named as winner of its category at the NSW finals.
 
ARN was announced as a state finalist a couple of weeks ago and was named NSW state winner in the category of “New Brand, Product or Service Launch”, for the launch of KIIS 1065. The campaign now becomes a finalist at the National Awards to be held on October 23 in Sydney.
 

100 marketing trends to watch

Friday 25 July, 2014
A report by JWT's marketing intelligence unit has predicted 100 marketing trends to watch in the coming year.

The company has a good track record of picking trends in the media and marketing field, with some of this year's things to watch being good thought-starters for the media and advertising industries.

ARN strengthens National Marketing Team

Thursday 26 June, 2014

ARN's National Marketing team has been expanded with a range of new appointments.

Selina Nisanyan fills the newly created role of Digital Marketing Manager, where she will be tasked with optimizing ARN’s digital marketing campaign activity across display, social, and search platforms, as well as responsibility for end to end brand management of iHeartRadio and initiatives for the Edge.

AirCheck Top 5 new brands on radio: May 2014

Thursday 05 June, 2014

McDonald's The Australian Burger was the most played New Brand Ad on Radio in May 2014.

This week Aircheck took the Top 5 New Brands on Radio (Sydney, Melbourne, Brisbane, Adelaide, Perth plus Gold Coast, Newcastle, Central Coast and Geelong) between 1 - 31 May 2014 and then analysed each new brand in Spot Placement to see which position it aired in commercial breaks.

Marketing idea for transit listening

Thursday 30 January, 2014

Spotted on a Singapore MRT train...

A good idea to reach passengers in trains and buses.

The hanging messages, shaped like a 'do not disturb' door hanger and hooked to the straps and bars in public transport, were plentiful in this train, with passengers reading them during their journey and some taking them home afterwards, to follow up the advertising.

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